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class="spanimg1">作者:½{±æžœèµ„讯 </span> <span class="spanimg2">来源åQ?a href="#" title="未知" target="_blank">未知</a></span> <span class="spanimg3">2019-08-09 00:00</span> <span class="spanimg4"><a href="#cm">我要评论</a>(<i><a href="#SOHUCS" id="changyan_count_unit"></a> <script type="text/javascript" src="http://assets.changyan.sohu.com/upload/plugins/plugins.count.js"></script></i>)</span> </p> </div> <div> <div class="say"><p>「危机公关策略」邓ž®åã^在研½I¶è§£å†³ä¸­å›½çŽ°å®žé—®é¢˜å’Œå¤„理国际事务的过½E‹ä¸­,始终贯穿着深邃的哲学思想。本文试图从å“?.....</p></div> </div> </div> <div class="article-content fontSizeSmall BSHARE_POP"> <div><p style="align:center;width:400px;"><img src="/uploads/allimg/190809/1H9291512-0.jpg"></p></div>「危机公关策略」邓ž®åã^在研½I¶è§£å†³ä¸­å›½çŽ°å®žé—®é¢˜å’Œå¤„理国际事务的过½E‹ä¸­,始终贯穿着深邃的哲学思想。本文试图从哲学的角åº?寚w‚“ž®åã^在国内国际事务过½E‹ä¸­å½¢æˆçš„国际公å…Ïxˆ˜ç•¥æ€æƒ³åŠå…¶å®žè·µä½œä¸€äº›ç²—‹¹…的探讨。众所周知,邓小òq³ä¸æ˜¯ä¸€ä½é•¿æœŸåœ¨ä¹¦æ–‹é‡Œä»Žäº‹ç ”½I¶ã€æž„造体¾pȝš„专业理论å®?而是一位面向实际、紧密结合社会实è·üc€æ³¨é‡è§£å†³é‡å¤§çŽ°å®žé—®é¢˜çš„实干家。他在研½I¶è§£å†³ä¸­å›½çŽ°å®žé—®é¢˜å’Œå¤„理国际事务的过½E‹ä¸­,始终贯穿着深邃的哲学思想。如果把邓小òq³çš„外交‹zÕdŠ¨çœ‹æˆæ˜¯ä¸­å›½ä¸Žå…¶å®ƒå›½å®¶é—´çš„国际公关‹zÕdŠ¨,那么我们也可以把邓小òq›_¤„理中国与其它国家之间外交关系的哲学称之äؓ邓小òq›_›½é™…公兛_“²å­¦ã€‚本文试图从哲学的角åº?寚w‚“ž®åã^在外交活动中形成的国际公å…Ïxˆ˜ç•¥æ€æƒ³åŠå…¶å®žè·µä½œä¸€äº›ç²—‹¹…的探讨。一、邓ž®åã^国际公关战略思想的哲学基¼‹€é‚“小òq›_›½é™…å…¬å…Ïxˆ˜ç•¥æ€æƒ³çš„äñ”ç”?æ ÒŽºäºŽä»¥é‚“小òq³äؓ首的中国外交家们从事的一¾pÕdˆ—国际公共关系‹zÕdŠ¨å®žè·µ˜q‡ç¨‹,是国际公å…Ïxˆ˜ç•¥æ€æƒ³ä¸Žå®žäº‹æ±‚是的唯物ä¸ÖM¹‰æ€æƒ³è·¯çº¿çš„有机结合。也ž®±æ˜¯è¯?在邓ž®åã^½{‰äh的国际公å…Ïx´»åŠ¨ä¸­,自始至终蕴含着实事求是的唯物主义思想路线。邓ž®åã^关于“和åã^与发展是当代世界的两大主é¢?rdquo;的科学论断ã€?ldquo;一国两åˆ?rdquo;的战略构惟ë€?ldquo;搁置争议,共同开å?rdquo;的外交战略等处理中国内政和外交问题的理论和战ç•?无一不是实事求是思想路线的科学运用和具体实践。二、用发展的观点看待和分析国际公关事务1、邓ž®åã^用发展的观点观察世界政治形势的变åŒ?逐步提出和åã^与发展是当代世界的两大主题的¿U‘学论断。在æ–îC¸­å›½æˆç«‹åŽä¸€ä¸ªç›¸å½“长的时期内,我们对国际åŞ势的基本判断æ˜?ldquo;世界大战是不可避免的”。毛泽东关于“要准备打ä»?rdquo;½{‰è®ºæ–­æ›¾é•¿æœŸä½œäؓ中国工作的指导方针。自70òq´ä»£æœ«ä»¥æ?邓小òqÏx ¹æ®å›½é™…åŞ势的发展变化,å¯?ldquo;战争与革å‘?rdquo;å’?ldquo;和åã^与发å±?rdquo;哪一个是当今时代的主要问题的认识,一步步地明朗化、清晰化:唯物辨证法认ä¸?自然界、äh¾cȝ¤¾ä¼šå’Œæ€ç»´òq¶ä¸æ˜¯ä¸€æˆä¸å˜çš„。邓ž®åã^正是从辩证唯物主义的立场出发,以发展的观点看问é¢?对世界政æ²ÕdŞ势的分析和估计层层深å…?最¾lˆå¾—出和òq³ä¸Žå‘展是当代世界的两大主题的科学论æ–?ä¸ÞZ¸­å›½åˆ¶å®šæ­£¼‹®çš„国际公关战略提供了理论先对{€?、用发展的眼光处理国际争端和边界冲突。对于历史上遗留下来的主权国安™—´çš„领土争端和边界¾U çº·å¦‚何解决,邓小òq³ç”¨å‘展的眼光看待和解决。在时机和条件不成熟的情况下谈主æ?不仅不利于解决争ç«?而且往往会把事情弄僵,相反,耐心½{‰å¾…历史的è{æœ?在时机和条äšg成熟的情况下再来谈论ä¸ÀLƒ,问题常常会得到较好的解决。邓ž®åã^˜q™ä¸€åŒ–争议和潜在冲突为合作的战略思想,½W¦åˆäº‰ç«¯å„方的战略利ç›?有助于争端的妥善解决。这一用发展的眼光看待和解决领土争端问题的危机公关½{–ç•¥,最¾lˆè§£å†³äº†é¢†åœŸé—®é¢˜æ–šw¢å½±å“¾~”约的障¼„ã€‚三、用对立¾lŸä¸€è§„律解决港澳台社会制度问题辩证的矛盾观认ä¸?ä»ÖM½•äº‹ç‰©åœ¨å…¶è‡ªèín内部都存在着互相区别又互相联¾pȝš„两个基本属æ€?卛_Œä¸€æ€§å’Œæ–—争性。同一性ä‹É矛盾双方ç›æ€º’依存、相互诏é€?òq¶åœ¨ä¸€å®šæ¡ä»¶ä¸‹äº’相转化。斗争性ä‹É矛盾双方互相排斥,破坏矛盾¾lŸä¸€ä½“çš„½E›_®šæ€?最¾lˆä‹É旧的矛盾¾lŸä¸€ä½“瓦è§?新的矛盾¾lŸä¸€ä½“åŞæˆ?实现矛盾的è{化。矛盄¡€çš„对立面又同一又斗äº?推动着事物的运动、变化和发展。邓ž®åã^作äؓ伟大的外交家和哲学家,òq¶æ²¡æœ‰æ­»æ­»é’‰ä½äºŒè€…的对立面看问题,而是采取一分äؓ二看问题的态度和立åœ?在看åˆîCºŒè€…的对立和斗争的同时,也注重研½I¶äºŒè€…的联系和统一:没有资本ä¸ÖM¹‰ä¹Ÿå°±æ— æ‰€è°“社会主义。正是从˜q™ä¸€è§’度看问é¢?邓小òqŒ™®¤ä¸?中国大陆ä¸ÖM½“实行½C¾ä¼šä¸ÖM¹‰åˆ¶åº¦,台湾、香港、澳门保留资本主义制度不å?我们可以用港、澳、台的资本主义来发展大陆的社会主ä¹?港、澳、台地区的繁荣和½E›_®š,本èínž®±æ˜¯å¯¹å¤§é™†ä¸»ä½“社会主义徏讄¡š„支持。äؓæ­?邓小òqÏxŒ‡å‡?“世界上有许多争端,总要找个解决问题的出路。我多年来一直在æƒ?找个什么办æ³?不用战争手段而用和åã^方式,来解册™¿™¿Ué—®é¢˜ã€‚我们提å‡?lsquo;一个中å›?两种制度’。世界上的许多争端用¾cÖM¼¼˜q™æ ·çš„办法解å†?我认为是可取的。否则始¾lˆé¡¶ç€,僉|Œä¸‹åŽ»,æ€ÖM¼šçˆ†å‘冲突,甚至武力冲突。如果不要战äº?只能采取我上面讲的这¾cȝš„方式。这栯‚ƒ½å‘äh民交ä»?局势可以稳å®?òq¶ä¸”是长期稳å®?也不伤害哪一斏V€?rdquo;[8]“一国两åˆ?rdquo;、和òq›_…±å¤?是邓ž®åã^处理国际公关事务的最富天才的创见,是对马克思主义哲学对立统一规律的创新发展和伟大实践。四、在外交谈判中坚持原则性和灉|´»æ€§ç›¸¾l“合在中日和òq›_‹å¥½æ¡¾U¦ç­¾è®¢è¿‡½E‹ä¸­,遇到的一个障¼„æ˜¯“反霸条款”å’?ldquo;½W¬ä¸‰å›½æ¡‹Æ?rdquo;的磋商问题ã€?975òq?月之å‰?两国曑ְ±¾~”约˜q›è¡Œ˜q‡åŽ†æ—?个多月的5‹Æ¡é¢„备性谈判。到1975òq?æœ?日本外相宫泽喜一向中国外长乔冠华提出所è°?ldquo;宫泽四原åˆ?rdquo;,条约谈判随之中断。两òq´åˆ10个月后即1978òq?月双方又重开谈判。可以说,整个¾~”约谈判˜q‡ç¨‹æ˜¯ä¸€æ³¢ä¸‰æŠ˜ã€‚中日缔¾U¦è°ˆåˆ¤ä¹‹æ‰€ä»?ldquo;山重水复”,历时冗长,主要原因在于双方åœ?ldquo;反霸条款”问题上意见不一,一时又难以取得å…Þp¯†ã€‚中方坚持必™åÀLŠŠä¸­æ—¥è”合声明的第七条çš?ldquo;两国ä»ÖM½•ä¸€æ–šwƒ½ä¸åº”在亚‹z²å’Œå¤ªåã^‹z‹åœ°åŒø™°‹æ±‚霸æ?每一斚wƒ½åå¯¹ä»ÖM½•å…¶ä»–国家或国安™›†å›¢å¾ç«‹è¿™¿Uéœ¸æƒçš„努力”写入条约;日方先是反对中方的主å¼?¾l§è€ŒåˆåšæŒå¦‚果条约中包含反霸条‹Æ?则必™åÕd†åŠ ä¸Šä¸€ä¸?ldquo;½W¬ä¸‰å›½æ¡‹Æ?rdquo;,å?“本条¾U¦ä¸æ˜¯é’ˆå¯ÒŽŸä¸ªç¬¬ä¸‰å›½çš?rdquo;,或è€?ldquo;本条¾U¦ä¸æ˜¯é’ˆå¯¹ä“Q何第三国çš?rdquo;。[9]˜q™æ— å¼‚于使得“反霸条款”成äؓ一¾U¸ç©ºæ–?中方当然不能接受。究其原因是当时日本患有“恐苏ç—?rdquo;,为此中日双方多次谈判,åˆ?978òq´ç»ˆäºŽç­¾è®¢äº†ä¸­æ—¥å’Œåã^友好条约。在条约ä¸?中方考虑到日方的隑֤„,在坚持写å…?ldquo;反霸条款”的坚定立场时,å¯?ldquo;½W¬ä¸‰å›½æ¡‹Æ?rdquo;内容在措词上作了一定的让步,修订ä¸?ldquo;本条¾U¦ä¸å½±å“¾~”约各方同第三国关系的立场ã€?rdquo;[10]˜q™æ˜¯åœ¨åšæŒåŽŸåˆ™æ€§ç«‹åœºæ—¶é€‚当加入灉|´»æ€§å› ç´ çš„一个成功事例。五、用¾lŸç­¹å…¨å±€çš„观点分析和处理国际公关问题¾lŸç­¹å…¨å±€çš„观ç‚ÒŽ˜¯å“²å­¦ä¸­ç³»¾lŸè®ºçš„主要观ç‚?邓小òq›_œ¨è§£å†³å›½é™…战略问题时常常诏½I¿ç€¾lŸç­¹å…¨å±€çš„观炏V€?、邓ž®åã^在处理港、澳、台问题ä¸?着çœégºŽé•¿è¿œ,着çœégºŽå…¨å±€,正确处理整体利益和局部利益的关系。与毛泽东、周恩来的想法一æ ?邓小òq›_œ¨å¤„理香港问题æ—?从国际战略全局和国内经‹¹Žå¾è®‘Ö…¨å±€å‡ºå‘:一斚w¢å§‹ç»ˆå¼ø™°ƒä¸­å›½å¯šw¦™æ¸¯çš„ä¸ÀLƒ,另一斚w¢åˆåœ¨æ”¶å›žä¸ÀLƒçš„实施步骤与æ–ÒŽ³•ä¸?采取了保持现状、长期打½Ž—çš„æ–šw’ˆã€?、在国际公关‹zÕdŠ¨ä¸?以全面的观点看问é¢?制定和实行全方位的国际公å…Ïxˆ˜ç•¥ã€‚é‚“ž®åã^的每一‹Æ¡å›½é™…å…¬å…Ïx´»åŠ?不仅仅是处理国家间政æ²ÖMº‹åŠ?而且要在其它斚w¢å®žçŽ°äº¤æµå’Œåˆä½œã€‚é‚“ž®åã^访日和《中日和òq›_‹å¥½æ¡¾U¦ã€‹çš„生效,极大åœîC¿ƒ˜q›äº†ä¸¤å›½åœ¨ç§‘技、文化和教育斚w¢çš„交‹¹ä¸Žåˆä½œã€?979òq?2æœ?两国½{¾è®¢äº†æ–‡åŒ–交‹¹åå®?1980òq?月又½{¾è®¢äº†ç§‘学技术合作协å®?1985òq?月签订了和åã^利用核能合作协定½{‰ã€‚è¿™¿Uå›½å®‰™—´çš„官方公兛_¸¦åŠ¨å›½å®‰™—´çš„民间公兟뀁企业公关的国际公关战略,是邓ž®åã^一贯ä‹É用的大公关――全方位公关战略的体现。这一战略˜q˜è¡¨çŽ°åœ¨ä¸­å›½æ—¢å¼€å±•ä¸Žå¤§å›½ä¹‹é—´çš„å…¬å…?也开展与½W¬ä¸‰ä¸–界国家之间的公兟뀂æ€Èš„来看,˜q™æ˜¯å¯šw©¬å…‹æ€ä¸»ä¹?ldquo;用全面的观点分析问题和解决问é¢?rdquo;哲学æ–ÒŽ³•è®ºçš„¾l§æ‰¿å‘扬和创新实è·üc€‚六、走“¾Ÿ¤ä¼—路线”推进国际公关事务˜q›ç¨‹1ã€?ldquo;以民促官”,发挥日本压力集团在推动中日和òq›_‹å¥½æ¡ä»¶ç­¾è®¢ä¸­çš„重要作ç”?推动中日官方政治公关˜q›ç¨‹ã€‚日本民间组¾l‡å¯¹æ—¥æœ¬æ”¿åºœæ¥è®²æ˜¯ä¸€¾Ÿ¤ç‰¹ŒDŠçš„公众,å¯ÒŽ—¥æœ¬æ”¿åºœå¼€å±•å›½é™…å…¬å…Ïx´»åŠ¨èƒ½å¤Ÿå‘挥一定的影响。邓ž®åã^延用周恩æ?ldquo;以民促官”的群众èµ\¾U?让日本民间组¾l‡å‚与国际政æ²Õd…¬å…Ïx´»åŠ?目的ž®±æ˜¯è¦åŠ¨å‘˜è¿™ä¸€¾Ÿ¤ç‰¹ŒDŠçš„“公众”¾l™æ—¥æœ¬æ”¿åºœæ–½åŠ åŽ‹åŠ?促进中日邦交的早日正常化ã€?、制é€?ldquo;¾Ÿ¤ä¼—舆论”,对美国政府施加政æ²ÕdŽ‹åŠ›ã€‚é‚“ž®åã^在接见各国记者和å‡ø™®¿æ—¥æœ¬å‘表讲话中讲得较多的一句话æ˜?ldquo;中日两国人民要世世代代友好下厅R€?rdquo;邓小òq›_–„于利用日本äh民爱好和òq?促进中日两国¾læµŽæ–‡åŒ–交流合作的心ç?开展政æ²Õd…¬å…›_®£ä¼ å·¥ä½?刉™€?ldquo;¾Ÿ¤ä¼—舆论”,促ä‹É日本政府加快½{¾è®¢ã€Šä¸­æ—¥å’Œòq›_‹å¥½æ¡¾U¦ã€‹çš„步伐。是å¯?ldquo;一切äؓ了ähæ°?一切依靠ähæ°?rdquo;¾Ÿ¤ä¼—路线的åšg伸实è·üc€‚来源:行知互动参考文çŒ?[1]邓小òq?邓小òqÏx–‡é€?½W¬ä¸‰å?.北京:人民出版½C?1993(10):101.[2]˜qŸçˆ±è?邓小òqÏx–°æ—¶æœŸå¤–交思想论析.宫力ä¸È¼–.邓小òq³çš„外交思想与实è·?黑龙江教育出版社,1996:295。[3][4][5]邓小òq?邓小òqÏx–‡é€?½W¬ä¸‰å?.北京:人民出版½C?1993(10):49;87;87.[6][7][9][10]王新å ?邓小òq³ä¸Žä¸­æ—¥å’Œåã^友好条约的缔¾l?宫力ä¸È¼–.邓小òq³çš„外交思想与实è·?黑龙江教育出版社,1996:234-235;235;212;232.[8]邓小òq?邓小òqÏx–‡é€?½W¬ä¸‰å?.北京:人民出版½C?1993.10:49.[11][12]邓小òq?邓小òqÏx–‡é€?½W¬ä¸‰å?.北京:人民出版½C?1993(10):12;13.十大¾|‘络公关之一åQŒå›½å†…颇å…ïL«žäº‰åŠ›çš„网¾lœå…¬å…›_…¬åæ€¹‹ä¸€åQŒä¸“注于政府企业危机公关的处理,以危机公兟뀁舆情监‹¹‹ã€æ•´åˆè¥é”€ä¸ÞZ¸»è¦ä¸šåŠ¡çš„服务机构åQŒã€‚关于「危机公关策略ã€? <p><strong>转蝲è¯äh³¨æ˜Žå‡ºå¤„ã€?/strong></p> </div> <!-- 心情 --> <div class="mood"> <div id="cyEmoji" role="cylabs" data-use="emoji"></div> </div> <!-- @心情 --> <div class="tag"> <div class="tagtitle"></div> <div class="share"> <a href="javascript:;" class="sharea1">分äín到新‹¹ªå¾®å?/a> <a href="javascript:;" class="sharea2">分äín到腾讯微å?/a> <a href="javascript:;" class="sharea3">收藏</a> </div> </div> <div class="avow"> <div class="avowtitle"></div> <!-- 声明 --> <p>1.本站遵åó@行业规范åQŒä“Q何è{载的½E¿äšg都会明确标注作者和来源åQ?.本站的原创文章,误‚{载时务必注明文章作者和来源åQŒä¸ž®Šé‡åŽŸåˆ›çš„行为我们将˜q½ç©¶è´£ä“QåQ?.作者投½E¿å¯èƒ½ä¼š¾læˆ‘们编辑修æ”ÒŽˆ–补充ã€?/p> <!-- @声明 --> </div> <div class="ad"><a href="/" target="_blank"><img src="/templets/style/html/images/img24.jpg" alt="" /></a></div> <div class="correlation"> <div class="com-title"><span><img src="/templets/style/html/images/symbol-23.png" alt="" />相关文章</span></div> <ul class="ulfix"> <li> <a href="/xinwen/484.html" class="title" target="_blank" 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