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src="/uploads/allimg/190809/1H92H311-0.jpg"></p></div>「公兛_±æœÞZº‹ä»¶ã€æ˜¥¿U‹æ—¶æœŸï¼Œç›æ€¼ ™ìæ–‡çŽ‹æ…•åæ‰é¹Šé«˜­‘…çš„åŒÀLœ¯åQŒæƒ³è¯·ä»–看病。而魏文王与扁鹊的对话åQŒæ—©å·²è¢«åŽähòq¿äؓ传诵åQŒå…¶è¦ä¹‰å¯ä»¥æ¦‚括为:上医æ²ÀLœªç—…之病,中医æ²Õd°†ç—…之病,下医æ²Õd·²ç—…之病。这个故事告诉我们,对于疄¡—…和危机,事后控制不如事中控制åQŒäº‹ä¸­æŽ§åˆ¶ä¸å¦‚事前控åˆÓž¼Œå¯æƒœå¤§å¤šæ•°çš„企业¾lè¥è€…均未能体会到这一点,½{‰åˆ°é”™è¯¯çš„决½{–造成了重大的损失时才å¯ÀL±‚弥补。å×I补得好,声名鹊è“våQŒä½†æ›´å¤šçš„时候是亡羊补牢åQŒäؓ时已晚。面对这¿Uæƒ…况,企业的危机管理应当推崇:½W¬ä¸€åQŒæ²»æœªç—…之病åQŒè¿™æ˜¯å±æœºå¤„理的½W¬ä¸€æ­¥ï¼Œé˜²æ‚£äºŽæœªç„¶ã€‚如果我们的企业能够ž®?ldquo;æ²ÀLœªç—…之ç—?rdquo;作äؓ自己的日常检查项目,我们ž®±å¯ä»¥å‡ž®‘发生危机的概率。如果再往前走一步,那么我们ž®Þp¦è€ƒè™‘åQŒä¸€æ—¦å‘生危机,ž®½å¯èƒ½æ—©åœ°å‘现其苗头åQŒåœ¨å±æœº˜q˜æ²¡æœ‰å¾ˆä¸¥é‡çš„时候,ž®±æŠŠå±æœºå¤„理òq²å‡€åQŒæŽ§åˆ¶åœ¨æ—©æœŸå’ŒåˆæœŸé˜¶ŒDüc€?ldquo;安全¾læµŽå­?rdquo;æ ÒŽ®ä¸“家推算åQŒå¦‚果投èµ?元钱˜q›è¡Œå‰æœŸé¢„防åQŒå°±ç›¸å½“于事后处理危机的5元钱åQ›å˜q‡æ¥åQŒå¦‚果当òq´ä¸åšè¿™1元钱的预防投资,那就得在危机爆发后投èµ?倍的资源åQŒè¿™è¢«ç§°ä½?ldquo;安全¾læµŽå­?rdquo;的基本定量规律,也是指导¾læµŽ‹zÕdŠ¨çš„重要基¼‹€ã€‚è¿™ž®±æ˜¯è¯ß_¼šé¢„防性的“投入产出æ¯?rdquo;大大高于事故整改çš?ldquo;产出æ¯?rdquo;。虽说这个比例关¾pÕd¾ˆ½Ž€å•ï¼Œä½†æ˜¯åQŒçœŸæ­£èƒ½å¤Ÿç†è§£è¿™ä¸ªé“理的人,更多是美国äh。美国的åŒÖM¿å…¬å¸ä¸ÞZº†èŠ‚省保费开支,拼命催着åŒÖM¿å¯¹è±¡æ¯å¹´˜q›è¡Œè‡›_°‘一‹Æ¡ä½“‹‚€åQŒä½“‹‚€è´¹ç”¨ç”׃¿é™©å…¬å¸ç…§å•å…¨æŠ¥ã€‚道理很½Ž€å•ï¼Œæœ‰ç—…早查早治åQŒåŒ»ä¿å¯¹è±¡å¯ä»¥ç”¨1åQ?的代ä»äh¢å–èín体健åºøP¼Œ˜q™æ ·çš„话åQŒåŒ»ä¿å…¬åæ€¹Ÿž®±å¯ä»¥å‡ž®‘医药的赔付。只要可能,½I¿è¶Šæ—¶ä»£çš„魏文王会每òq´é¢¾l™è€ç¾Žä¸€ä¸ªè¯ºè´å°”“大智慧奖”。作ä¸ÞZ¼ä¸šçš„领袖åQŒéœ€è¦å…·æœ‰å±æœºçš„警觉。在˜q™é‡ŒåQŒç¬”者徏议企业的领袖做一个实验,ž®†å¯èƒ½å±åŠåˆ°ä¼ä¸šçš„各¿Uéº»çƒ¦åˆ—在一张表æ ég¸ŠåQŒå·¦è¾¹å†™äº‹é¡¹åQŒå³è¾¹å†™å¯èƒ½äº§ç”Ÿçš„后果,然后在最双™¾¹å¼€åˆ—一个小栏,预估预防éºÈƒ¦æ‰€éœ€çš„费用。这个实验虽然不好玩åQŒä½†æœ€å¥½åˆ«çŠ¯æ‡’。这æ ïLš„事情如果亲自实验一把,ž®±å¯ä»¥å¸®åŠ©æ¢³ç†æ€èµ\。也è®æ€½ ä¼šå‘玎ͼŒæœ‰äº›™å¹ç›®è™½ç„¶ä¸å¯ä»¥æŽ§åˆ¶çš„åQŒä½†æ˜¯å¿…™å»è¦çŸ¥é“åQŒå¦‚果此事失控,可能会äñ”生什么样的危実뀂在那种时候,再不能控制的事也不得不想ž®½åŠžæ³•åŽ»æŽ§åˆ¶äº†ã€‚危机的预警机制和应å¯ÒŽœºåˆ¶å½“ç„Óž¼Œå¦‚果真的有病åQŒæˆ‘们得学习扁鹊大夫“æ²È—…æ•‘äh”的精¼œžã€‚è¿™ž®±æ˜¯è¯ß_¼Œä¸ÞZº†˜qŽæŽ¥å±æœºçš„到来,我们必须建立危机的预警机制和应对机制。预警机制是说要通过½E‹åºåŒ–çš„½Ž¡ç†åQŒå‘现和辨认危机åQ›è€Œåº”å¯ÒŽœºåˆÓž¼Œè¦åœ¨òqÏx—¶å‡†å¤‡å¥½å¾ç«‹ä¸€æ”¯å±æœºå¤„理队伍,召之åÏx¥åQŒæ¥ä¹‹èƒ½æˆ˜ï¼Œæˆ˜ä¹‹èƒ½èƒœã€‚以下的æ–ÒŽ³•å¯ä»¥å¸®åŠ©æˆ‘们提高危机½Ž¡ç†çš„能力ã€?、树立危机意识:培养全员的忧患意识,定期˜q›è¡Œæ•™è‚²ã€åŸ¹è®­å’Œæ¼”练。要大家理解åQšå±æœºåŸºæœ¬æ˜¯ä¸€¿Uå¸¸æ€ï¼Œè€Œä¸ä»…仅是一个偶然事件。危æœÞZ¸€æ—¦å‘生,必然会集¾l“着利益谋取、舆è®ø™°´è´£ï¼Œæ°‘众情çÈAå¯ÒŽŠ—½{‰ç­‰å†²çªã€‚所以,企业领袖要通过企业的管理制度,把危机管理工作做到危机实际到来之前,òq¶äؓ企业应对危机做好¾l„织、äh员、措施、经费上的准备;在这里,教育、培训、演¾lƒçš„目的是让内部人员熟悉发生危机时必™å»è¦åšçš„事情åQ›å¦‚果企业能够冷静自如,企业领袖能够坦诚面对媒体åQŒåéy妙地回答媒体的问题,那么åQŒåŒ–解危机就有了基本的保证ã€?、设立危机管理的常设机构。其人员¾l„成包括åQšä¼ä¸šç®¡ç†å±‚、公关部门和企业各主要分部的首脑。在˜q™é‡ŒåQŒéœ€è¦å¼ºè°ƒçš„是,他们的联¾lœæ¸ é“一定要畅通。当危机真正发生æ—Óž¼Œè¯¥æœºæž„自然è{型äؓ危机领导核心。参看纽¾U¦æœ±åˆ©å®‰ž®¼çš„做法åQŒè­¦å¯Ÿå±€é•¿å’Œæ¶ˆé˜²å±€é•¿å°±æ˜¯ç¬¬ä¸€æ‰¹è¢«ä»–叫到èžR里,与他¾l„成战时指挥部的åQ›å¦‚何设立这个常设机构,我们ž®†åœ¨½W¬å››èŠ‚讨论ã€?、徏立危机预警机åˆÓž¼šä»ÖM½•å±æœºéƒ½æ˜¯ä¼šæœ‰å‰å…†çš„,也就是说åQŒåœ¨å±æœºçˆ†å‘之前åQŒå¿…然要释放å‡ÞZ¸€äº›ä¿¡å—÷€‚企业要˜q›è¡Œå¸¸è§„性的监测åQŒç¡®å®šè­¦æˆ’指标,一旦达åˆ?ldquo;¾U¢çº¿”则立即采取必要的措施。好比,企业的舆情监‹¹‹ï¼Œž®±æ˜¯ä¼ä¸šåœ¨æ­£å¸¸çš„舆论环境下运行的保证。当‹‚€‹¹‹åˆ°å¯¹ä¼ä¸šåŞ象不利的舆论增多的时候,当政府、新é—ȝ•Œæˆ–者同业äh士表现出异乎å¯Õd¸¸çš„关注时åQŒå½“企业各项财务指标下降、组¾l‡é‡åˆ°æŸ¿Uéº»çƒ¦ï¼Œä¼ä¸š˜qè{效率出现不正常的情况下,企业都要及时掌握和了解,及时预警òq¶è¿…速准备应寏V€?、制定危机的应对机制åQšå¯¹äºŽä¸€ä¸ªä¼ä¸šæ¥è¯ß_¼Œæœ‰æ•ˆåœ°å±æœºç®¡ç†å¯ä»¥é˜²æ­¢å±æœºçš„出现或者改变危机发生的˜q›ç¨‹ã€‚实施危机管理时åQŒæˆ‘们要考虑以下几个斚w¢åQšæ£€æŸ¥æ‰€æœ‰å¯èƒ½é€ æˆä¼ä¸šä¸Žç¤¾ä¼šå‘生摩擦的问题和趋势;¼‹®å®šéœ€è¦è€ƒè™‘的具体问题,评估˜q™äº›é—®é¢˜å¯¹ä¼ä¸šçš„生存与发展的潜在影响åQ›ç¡®å®šä¼ä¸šå¯¹å„种问题的应å¯ÒŽ€åº¦åQŒå†³å®šè§£å†Ïx–¹æ¡ˆçš„实施计划åQ›ä¸æ–­ç›‘控行动结果;获取反馈信息åQŒæ ¹æ®éœ€è¦ä¿®æ­£å…·ä½“方案;在这里,一个关键是要快速反应,及时果断地采取行动。有了这æ ïLš„机制åQŒå°±æ‹¥æœ‰äº†æˆ˜èƒœå±æœºçš„条äšg。具体怎样做,ž®†åœ¨ä¸‹ä¸€è®²æ·±å…¥è®¨è®ºã€?、徏立危机后评估å’?ldquo;亡羊补牢”的制度。危æœø™¿‡åŽï¼Œä¼ä¸šé¢å¯¹çš„是一¾pÕdˆ—的新问题。我们需要进行必要的修复åQŒè¯„估危æœÞZ¸­çš„各¿Uè¡¨çŽŽÍ¼Œä»¥ä¾¿åŒ–危为机åQŒæ¶ˆé™¤éšæ‚£ï¼Œž®†å±æœºå˜æˆå¯¹ä¼ä¸šçš„一‹Æ¡æˆ˜æ–—æ´—½Cû|¼Œä½¿ä¼ä¸šé‡èŽäh–°ç”Ÿã€‚æ–°é—Õd‘­a€äººçš„必备包括åQ?、危机手册和­‘›_¤Ÿçš„关于危机åŞ势的信息åQ?、关键联¾pÖMh的方式;3、媒体名单,包括媒体记者的电话和地址åQ?、时åˆÕdœ¨¾U¿çš„æ™ø™ƒ½æ‰‹æœºã€ç§»åŠ¨æ•°å­—设备、充ç”는µæ± ï¼›5、便携式电视和收éŸÏxœºåQˆå¦‚果智能手机囊括这些功能,一机多用最好)åQ›æ–°é—Õd‘­a€äººéœ€è¦éšæ—¶å‘媒体提供可查询的资料包括åQ?、企业的信息åQšè§„模、äñ”品、经营范围、企业历史和员工数量åQ?、生产过½E‹å’Œ½E‹åºåQ?、äñ”品和服务的详ž®½ä¿¡æ¯ï¼›4、企业领å¯égh的信息,包括½Ž€åŽ†ç­‰åQ?、企业所在地的地址和企业网址åQ›å±æœºå…¬å…?未见危机,先徏机制 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