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</div> <div class="article-content fontSizeSmall BSHARE_POP"> <div><p style="align:center;width:400px;"><img src="/uploads/allimg/190806/145S3LT-0.jpg"></p></div>「危机公兛_¤±è´¥æ¡ˆä¾‹ã€éšç€æ”šw©å¼€æ”¾ä¸æ–­æ·±å…¥ï¼Œä¼ä¸šä¿¡æ¯¾pȝ»Ÿåº”当发挥更大的作用。本文拟从信息系¾lŸèƒ½å¦åˆ©ç”¨å…¬å…›_ŽŸç†ï¼Œ˜qç”¨å…¬å…³åŽŸç†æœ‰ä»€ä¹ˆé‡å¤§æ„ä¹‰åŠæ€Žæ ·˜qç”¨å…¬å…³åŽŸç†½{‰æ–¹é¢è¿›è¡Œè®º˜qŽÍ¼Œå¸Œæœ›ä¿¡æ¯¾pȝ»Ÿèƒ½æ›´å¥½åœ°ä¸ÞZ¼ä¸šå’Œ½C¾ä¼šæœåŠ¡ã€‚现在很多企业,包括ž®åž‹ä¼ä¸šéƒ½å¼€å‘了信息¾pȝ»ŸåQŒåƈ在企业内成立了管理信息系¾lŸçš„机构åQŒåŒæ—‰™…å¤‡äº†ç›¸å…³çš„工作äh员,所˜qè¡Œçš„信息系¾lŸäؓ企业领导攉™›†å¸‚场行情、顾客意见,捕捉商机åQŒä¼ æ’­ä¼ä¸šåŞ象做了大量工作,取得了不ž®‘成¾l©ã€‚随着我国奔向ž®åº·åQŒå¾è®„¡Ž°ä»£å•†ä¸šã€çŽ°ä»£ç‰©‹¹è¿›½E‹çš„加快åQŒå¸‚åœø™¿›ä¸€æ­¥æ‰©å¤§å¼€æ”¾ï¼Œä¿¡æ¯å·¥ä½œ­‘Šæ¥­‘Šé‡è¦ï¼Œä¿¡æ¯¾pȝ»Ÿåº”当发挥更大的作用。运用公兛_ŽŸç†å¯ä»¥æ›´å¥½åœ°åšå¥½ä¼ä¸šä¿¡æ¯å·¥ä½œåQŒä‹É企业信息¾pȝ»Ÿæ›´å¥½åœîCؓ企业发展服务。一、信息系¾lŸå¯ä»¥è¿ç”¨å…¬å…›_ŽŸç†æœ‰äºø™¯´åQŒä¿¡æ¯ç³»¾lŸæ˜¯åˆ©ç”¨è®¡ç®—机技术、通信技术开展工作,ä¸?ldquo;公关”毫不相关。其实不然。信息系¾lŸé äººåŽ»˜qè¡ŒåQŒé äººåŽ»½Ž¡ç†åQŒé äººåŽ»¾l´æŠ¤åQŒä¿¡æ¯ç³»¾lŸæ˜¯ä¸€ä¸ªäh机结合的¾l¼åˆ¾pȝ»Ÿã€‚没有ähåQŒä¿¡æ¯ç³»¾lŸå°±æ— æ³•æ­£å¸¸ã€æœ‰æ•ˆåœ°˜qè¡Œã€‚所以在整个信息¾pȝ»Ÿçš„生命周期中åQŒå¯ä»¥åˆ©ç”¨å…¬å…›_ŽŸç†æ¥ååŠ©å¼€å‘,指导˜qè¡ŒåQŒåšå¥½ä¿¡æ¯ç³»¾lŸçš„各项工作åQŒæ›´å¥½åœ°å‘挥信息¾pȝ»Ÿåœ¨ä¼ä¸šç»è¥ç®¡ç†ä¸­çš„作用ã€?ldquo;公关”是公共关¾pȝš„½Ž€¿UŽÍ¼Œå®ƒçš„工作对象是公众,主要是指处理好组¾l‡ä¸Ž¾l„织、组¾l‡ä¸Žå…¬ä¼—é—´çš„½C¾ä¼šå…³ç³»åQŒä¸æ˜¯ä¸€èˆ¬çš„个äh与个äºÞZ¹‹é—´çš„关系。对于一个企业,它的内部公众有工人、干部、技术äh员、董事等åQŒå®ƒçš„外部公众有销售商、供应商、同行企业、政府部门(也叫权力公众åQ‰ã€å›½å¤–客商等。公兛_·¥ä½œå°±æ˜¯è¦å¤„理好企业与其内部外部公众的关系。公关不靠请客送礼åQŒè€Œè¦é’ˆå¯¹ä¸åŒå…¬ä¼—的特点,通过宣传、沟通,使公众了解企业,提高公众对企业的信ä“Q度,使企业在公众中具有良好的信誉åQŒäؓ企业的发展打下坚实的基础。很昄¡„¶åQŒçŽ°ä»£å…¬å…³ä¸Žä¸ªäh拉关¾p…R€èµ°åŽé—¨çš„腐朽庸俗关¾pÕd­˜åœ¨ç€æœ¬è´¨çš„区别(如表1所½Cºï¼‰ã€‚与公共关系¾cÖM¼¼åQŒä¼ä¸šå¾ç«‹ã€è¿è¡Œä¿¡æ¯ç³»¾lŸçš„目的之一是要加强企业与社会公众的联系。例如企业利用信息技术在Internet上徏立è“v自己的网站,不仅可以宣传自己的äñ”品,提供更好的服务,而且让社会公众可以通过¾|‘页向企业的¾lè¥½Ž¡ç†éƒ¨é—¨æå‡ºæ„è§å’Œå¾è®®ç­‰åQ›ç›®çš„之二就是充分利用企业机构已有的数据、信息资源,ä¸ÞZ¼ä¸šå†³½{–提供支持和帮助。公关äh员开展工作,靠的是知识、实è·üc€ç»éªŒã€‚而对于信息系¾lŸçš„工作人员来说åQŒåŒæ ·éœ€è¦çŸ¥è¯†å’Œ¾léªŒåQŒæ—¢è¦æŽŒæ¡ä¿¡æ¯ç³»¾lŸçš„开发方法及相关工具åQŒåˆè¦ç†Ÿæ‚‰ä¸šåŠ¡æµ½E‹ï¼Œå¦¥å–„处理信息¾pȝ»Ÿä¸­å„部门之间的数据信息流。另外,与公关类ä¼û|¼Œä¿¡æ¯¾pȝ»Ÿçš„工作äh员同样需要了解公众的需求,要有针对性地˜q›è¡Œå®£ä¼ å’Œå’¨è¯¢ï¼Œä½¿å…¬ä¼—认识信息系¾lŸçš„功能和作用。可见,公共关系与企业徏立运行信息系¾lŸçš„目的是基本一致的。在信息¾pȝ»Ÿæ•´ä¸ªç”Ÿå‘½åŽ†ç¨‹ä¸­ï¼Œå……分利用公共关系的原理来指导开发和开展工作,可以处理好各¿Uåˆ©ç›Šå…³¾p»ï¼Œå¤§å¤§åŠ å¿«ä¿¡æ¯¾pȝ»Ÿçš„开发进度,更好地运行和¾l´æŠ¤ä¿¡æ¯¾pȝ»Ÿã€‚二、信息系¾lŸè¿ç”¨å…¬å…›_ŽŸç†çš„重要意义信息¾pȝ»Ÿçš„开发是企事业单位的一个比较大的投资项目,往往需要一个具体的部门――信息部门来负责分析设计和运行维护。该部门的基本ä“Q务是åQšï¼ˆ1åQ‰äº†è§£ç”¨æˆ·å„方的需求、制订系¾lŸçš„开发规划,合理地分配和使用资金åQŒåè°ƒå„¿Uèµ„源,以完成信息系¾lŸçš„开发;åQ?åQ‰æ”¶é›†ç³»¾lŸè¿è¡Œéœ€è¦çš„各种数据åQŒè¿ç”¨ç³»¾lŸå®Œæˆæ•°æ®çš„加工处理åQŒåƈä¸ÞZ¼ä¸šç®¡ç†çš„各项决策提供支持和帮助。不论是¾pȝ»Ÿå¼€å‘,˜q˜æ˜¯˜qè¡Œ¾l´æŠ¤åQŒéƒ½éœ€è¦å’Œä¼ä¸šå†…外各职能部门打交道åQŒè¿˜è¦å’Œå„种不同岗位的äh员进行交‹¹ã€‚因此,信息¾pȝ»Ÿå¼€å‘与˜qè¡Œéƒ½æœ‰å¿…要开展公共关¾pÕd·¥ä½œã€‚对企业的信息部门来è¯ß_¼Œå®ƒçš„公关对象主要是指åQšæœ¬éƒ¨é—¨å†…部公众、企业中本部门外的公众;企业外的外部公众。信息部门的内部公众是本部门的员工,包括¾pȝ»Ÿçš„分析员、设计员、数据库人员、操作äh员、维护äh员等åQ›ä¼ä¸šä¸­ä¿¡æ¯éƒ¨é—¨å¤–的外部公众åQŒæ˜¯ä¼ä¸šå†…部其他各科室、èžRé—ß_¼ŒåŒ…括本企业内部的工äh、技术äh员、干部和董事½{‰ï¼›ä¼ä¸šå¤–的外部公众åQŒåˆ™æ˜¯å’Œä¼ä¸šæœ‰å…³çš„供应商、销售商、银行、税务局、工商局及用æˆïL­‰ã€‚信息部门工作时˜qç”¨å…¬å…³åŽŸç†æœ‰é‡å¤§æ„ä¹‰ï¼Œä¸»è¦è¡¨çŽ°ä¸ºï¼š1. 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要时åˆÀLƒ³åˆ°å…¬ä¼—,为外部公众方便利用本企业的信息系¾lŸæœåŠ¡è¿™æ–šw¢å¯åšçš„工作很多,例如åQšï¼ˆ1åQ?建立便于公众讉K—®çš„网站。在¾|‘络普遍应用的今天,企业的网站无疑将成äؓ企业与外部公众联¾pȝš„½H—口。因此信息部门应该努力徏立优良的企业¾|‘站。要建立¾|‘ç«™åQŒä¼ä¸šçš„信息部门要和有关的域名管理机构联¾p»ï¼Œç”Œ™¯·çš„域名应该让企业的外部公众容易记忆;与通信服务商等企业外部公众‹z½è°ˆåQŒä»¥ä¿è¯æ‰€å»ºç«‹çš„通信¾U¿èµ\时刻通畅。(2åQ?提供界面良好的企业网™åüc€‚信息部门在设计企业¾|‘页时应该以公共关系原理为指å¯û|¼Œä¸ÞZ¾¿åˆ©å…¬ä¼—上¾|‘访问着惻I¼Œä½¿ç½‘™åµèƒ½è´´è¿‘外部公众。外部公众只要打开企业¾|‘站的窗口,所昄¡¤ºçš„页面应是美观的、友好亲切的åQŒèƒ½åæ˜ å‡ÞZ¼ä¸šçš„¾lè¥è§„模、提供的产品和服务等信息。另外网™åµä¸Šåº”该在如何äؓ外部公众服务、加强公å…Ïx–¹é¢å¤šä¸‹åŠŸå¤«ï¼Œä¾‹å¦‚如何让外部公众能方便快捷地查扑ֈ°æ‰€éœ€è¦çš„产品和服务,外部公众有问题、有意见和徏议时能及旉™€šè¿‡¾|‘页反馈åˆîC¼ä¸šçš„相关职能部门½{‰ã€‚(3åQ?æ ÒŽ®å…¬å…³åŽŸç†åQŒç§¯æžå¼€å±•ç”µå­å•†åŠ¡æ´»åŠ¨ã€‚在¾|‘络上徏立了企业¾|‘ç«™åQŒå°±å…·å¤‡äº†å¼€å±•ç”µå­å•†åŠ¡æ´»åŠ¨çš„基本条äšg。由于电子商务会涉及许多外部公众åQŒå› æ­¤ä¿¡æ¯éƒ¨é—¨åº”该加大公兛_·¥ä½œçš„力度åQŒè¦ä¸Žæœ‰å…³çš„银行、工商管理部门、税务部门、认证机构等加强沟通,以取得这些部门的支持和配合。如果企业还有进出口业务åQŒé‚£˜q˜è¦åŒå¤–汇管理局、æ“v兟뀁航˜qç­‰éƒ¨é—¨è”ç³»åQŒä¿¡æ¯éƒ¨é—¨ä¹Ÿéœ€è¦å‘它们做好宣传解释、信息沟通、联¾lœæ„Ÿæƒ…等公关工作。开展电子商务,有关信息¾pȝ»Ÿçš„äh员还应当牢固树立起信誉第一、质量第一的思想åQŒæŒ‰ç…§äº’利互惠的原则来处理与供销业务公众的关¾p»ï¼Œå‘他们做好宣传沟通工作ã€?. 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