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class="spanimg1">作者:½{±æžœèµ„讯 </span> <span class="spanimg2">来源åQ?a href="#" title="未知" target="_blank">未知</a></span> <span class="spanimg3">2019-08-06 00:00</span> <span class="spanimg4"><a href="#cm">我要评论</a>(<i><a href="#SOHUCS" id="changyan_count_unit"></a> <script type="text/javascript" src="http://assets.changyan.sohu.com/upload/plugins/plugins.count.js"></script></i>)</span> </p> </div> <div> <div class="say"><p>「危机处理的技巧」近几年来,微博作äؓ自媒体时代的重要工具åQŒä¸Žå…¬å…±å…³ç³»å»ø™®¾‹¹ªæ½®ç›¸ç»“合,构成了新形势下政府的......</p></div> </div> </div> <div class="article-content fontSizeSmall BSHARE_POP"> <div><p style="align:center;width:400px;"><img src="/uploads/allimg/190806/145T42192-0.jpg"></p></div>「危机处理的技巧」近几年来,微博作äؓ“自媒体时ä»?rdquo;的重要工å…øP¼Œä¸Žå…¬å…±å…³¾pÕd¾è®¾æµªæ½®ç›¸¾l“合åQŒæž„成了新åŞ势下政府的微博公兟뀂通过微博公关¾l´ç³»½C¾ä¼šå…¬ä¼—与政府之间的沟通、信仅R€äº†è§£ä¸Žåˆä½œ½{‰å·²¾læ˜¯æ”¿åºœæ—¥å¸¸å·¥ä½œå¿…不可少的一™å¹å†…宏V€‚因此,研究政府微博公关的特征、方式等是十分必要的。一、微博公关的内涵微博ç”?40个字的信息发布、评论、è{发、关注、粉丝等核心元素构成åQŒæ˜¯¾|‘络½C¾äº¤åª’体的蝲体之一。政府微博公养I¼Œž®±æ˜¯æŒ‡æ”¿åºœå·¥ä½œäh员利用微博这个åã^収ͼŒé€šè¿‡ä¿¡æ¯çš„发布、评论的回应½{‰æ–¹å¼ä¸Ž½C¾ä¼šå…¬ä¼—˜q›è¡Œä¿¡æ¯çš„双向交‹¹ï¼Œä»Žè€Œå®žçŽ°è°ƒèŠ‚社会矛盾、塑造政府åŞ象、保持社会和谐等政府的传¾lŸå·¥ä½œå†…宏V€‚二、政府微博公关的方式微博作äؓ一¿Uäº’联网½C¾äº¤å·¥å…·åQŒå…¶å†…容是丰富多彩的åQŒè¿™ä¹Ÿå°±ä¸ºæ”¿åºœå¾®åšå…¬å…›_Ş式的丰富性打下了基础。(一åQ‰å¼€é€šå¤š¿Uå¾®åšç›®å‰å›½å†…的三大微博åQŒäh民微博、新‹¹ªå¾®åšã€è…¾è®¯å¾®åšåŸºæœ¬å›Šæ‹¬äº†å¾®åšòq›_°çš„众多参与者,其中ž®¤å…¶ä»¥æ–°‹¹ªå¾®åšäؓ例,政府通过新浪微博的加V认证åQŒå°±å¯ä»¥ä»¥æ­£å¼èín份和½C¾ä¼šå…¬ä¼—˜q›è¡Œäº’动。据人民¾|‘舆情监‹¹‹å®¤ä¸å®Œå…¨ç»Ÿè®¡ï¼Œä»…äh民微博、新‹¹ªå¾®åšã€è…¾è®¯å¾®åšä¸‰å¤§å¾®åšåã^åîC¸ŠåQŒç›®å‰å°±å·²ç»æœ‰å…·å¤‡ä¸€å®šç²‰ä¸è§„模且信息发布频率较高的活跃党政机构微å?00多个[1]。(二)以真诚的态度发布消息政府公关的一个基本功能就是塑造政府åŞ象,因此成功的政府公关一般都依照真诚发布消息原则来与½C¾ä¼šå…¬ä¼—˜q›è¡Œä¿¡æ¯çš„双向交‹¹ã€‚社会公众最不愿意看到的政府行äؓ之一ž®±æ˜¯å½“å…¬å…׃º‹ä»¶å‘生时åQŒæ”¿åºœä¸ä»…不公开˜q›è¡Œè§£é‡ŠåQŒåè€Œè¿ç”¨æƒåŠ›å°é”åª’体微博,òq¶ä¸”自己不在微博上进行ä“Q何回应。这¿Uå¤±è´¥çš„政府微博公关往往å¯ÆD‡´ž®äº‹ä»¶æ¼”变成大事ä»Óž¼Œç”šè‡³å¯èƒ½ç”׃ºŽä¿¡æ¯çš„不透明和表达渠道的ž®é”å¯ÆD‡´½C¾ä¼šå…¬ä¼—的愤懑,从而引发群体性事件。以真诚的态度发布消息åQŒå¯¹¾_‰ä¸çš„合理疑问进行及时解½{”,ž®†äº‹ä»¶çš„最新进展实时更æ–îCºŽå¾®åšä¸Šï¼Œä¸ä»…充分保障了社会公民的知情权,也是å¯ÒŽ”¿åºœä¸Žå…¬æ°‘之间关系的一¿Ué—´æŽ¥è¯ é‡Šï¼ŒåŒæ—¶¾l´æŠ¤äº†æ”¿åºœä¸Žå…¬ä¼—的尊严。(三)与拥有大量粉丝的微博用户˜q›è¡Œåˆä½œ¾|‘络的开放性决定了它比现实生活中民众参与政æ²Èš„途径要更为宽泛和自由åQŒæ”¿åºœä¹Ÿä¸å†æ˜¯å¾®åšä¸­çš„唯一话语权领å¯ÆD€…,其他拥有众多¾_‰ä¸çš„微博用户也拥有十分强大的号召力和媄响力åQŒè¿™ž®±æ³¨å®šäº†æ”¿åºœä¸Žä»–们之间的合作是必然的。这些拥有众多粉丝的微博用户一般被¾|‘æ°‘¿UîCؓ 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<p><strong>转蝲è¯äh³¨æ˜Žå‡ºå¤„ã€?/strong></p> </div> <!-- 心情 --> <div class="mood"> <div id="cyEmoji" role="cylabs" data-use="emoji"></div> </div> <!-- @心情 --> <div class="tag"> <div class="tagtitle"></div> <div class="share"> <a href="javascript:;" class="sharea1">分äín到新‹¹ªå¾®å?/a> <a href="javascript:;" class="sharea2">分äín到腾讯微å?/a> <a href="javascript:;" class="sharea3">收藏</a> </div> </div> <div class="avow"> <div class="avowtitle"></div> <!-- 声明 --> <p>1.本站遵åó@行业规范åQŒä“Q何è{载的½E¿äšg都会明确标注作者和来源åQ?.本站的原创文章,误‚{载时务必注明文章作者和来源åQŒä¸ž®Šé‡åŽŸåˆ›çš„行为我们将˜q½ç©¶è´£ä“QåQ?.作者投½E¿å¯èƒ½ä¼š¾læˆ‘们编辑修æ”ÒŽˆ–补充ã€?/p> <!-- @声明 --> </div> <div class="ad"><a href="/" target="_blank"><img src="/templets/style/html/images/img24.jpg" alt="" /></a></div> <div class="correlation"> <div class="com-title"><span><img src="/templets/style/html/images/symbol-23.png" alt="" />相关文章</span></div> <ul class="ulfix"> <li> <a href="/view/469.html" class="title" target="_blank" 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