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class="head-login">ç™? é™?/a> </li> </ul> </div> </div> </div> <script language="javascript" type="text/javascript">CheckLogin();</script> </div> </div> </div> <script language="javascript" type="text/javascript" src="/include/dedeajax2.js"></script> <script language="javascript" type="text/javascript"> function CheckLogin(){ var taget_obj = document.getelementbyid('_userlogin'); myajax = new DedeAjax(taget_obj,false,false,'','',''); myajax.SendGet2("/member/userboxsta.php"); DedeXHTTP = null; } </script> <script> function showhidediv(id){ document.getElementById(id).style.display = document.getElementById(id).style.display=='none'?'':'none'; } </script> <!--@¾|‘站公共头部--> <!-- 预处理代码区 --> <div class="main newslist"> <!--左侧--> <div class="listl"> <div class="inner"> <div class="listview2">财经</div> <div class="listlcon" style="margin-bottom:30px;"> <div class="listltitle"> <h3>抛开商业的成见与世俗的偏见,请允许我们向马云提出三个问题</h3> <p> <a class="tfontsize" href="javascript:;" >字号+</a> <span class="spanimg1">作者:½{±æžœèµ„讯 </span> <span class="spanimg2">来源åQ?a href="#" title="未知" target="_blank">未知</a></span> <span class="spanimg3">2018-12-18 17:26</span> <span class="spanimg4"><a href="#cm">我要评论</a>(<i><a href="#SOHUCS" id="changyan_count_unit"></a> <script type="text/javascript" src="http://assets.changyan.sohu.com/upload/plugins/plugins.count.js"></script></i>)</span> </p> </div> <div> <div class="say"><p>马云既是时代大趋势的领袖åQŒä¹Ÿæ˜¯ç»‹¹Žç¤¾ä¼šçš„变革者,同时也是一位追求企业发展的梦想å®Óž¼Œå½“时代大åŠÑ€ç¤¾ä¼šè´£ä»Õd’Œ......</p></div> </div> </div> <div class="article-content fontSizeSmall BSHARE_POP"> <p style="text-align: center;"> <img alt="2" src="/uploads/allimg/150207/1.png" style="border-width: 0px; border-style: solid;" /><br /> (囄¡‰‡æ¥æºåQ?strong>½{±æžœèµ„讯</strong>)</p> <p> 我对马云先生的三个疑问,不想停留åœ?ldquo;廷争面折”的角度,卻I¼š“马云是伟大的åQŒåªä¸è¿‡æ˜¯ä¸äº†è§£ä¸‹æƒ…åQŒå¥½çš„构惛_œ¨æ‰§è¡Œä¸­èµ°äº†æ ·”。马云作为阿里的¾~”造者,好多问题必须åŽÈœ‹è§ï¼ŒåŽ»è§£å†Ÿë€‚如果不能自律,他律会加倍到来ã€?/p> <p> 在开始这½‹‡æ–‡ç« ä¹‹å‰ï¼Œé¦–先我们应该有一个统一的共识:</p> <p> 阉K‡Œå·´å·´ä»ç„¶æ˜¯ä¸€å®¶å€¼å¾—ž®Šæ•¬çš„公司,马云也仍然是一位值得ž®Šæ•¬çš„企业家ã€?/p> <p> 无论它过厅R€çŽ°åœ¨å’Œæœªæ¥ž®†èín处何¿Uæš´é£Žçœ¼ä¸­ï¼Œé­é‡è‡ªèín的多ž®‘å°´ž®¬ã€é¢å¯¹ä¸–人的何种苛责åQŒé˜¿é‡Œå·´å·´æ‰“造的˜q™ä¸ªåºžå¤§å•†ä¸šå¸å›½åQŒéƒ½åœ¨æ·±åˆÕdœ°å½±å“˜q™ä¸ªæ—¶ä»£ã€æ”¹å˜äh们的生活。就整体而言åQŒå®ƒä»ç„¶åœ¨å†³å®šç€å•†ä¸šæ–¹èˆŸçš„航向,˜q›ä¸€æ­¥å†³å®šäº†˜q™ä¸ªä¸–界、特别是˜q™ä¸ªå›½å®¶çš„商业未来ã€?/p> <p> 马云既是时代大趋势的领袖åQŒä¹Ÿæ˜¯ç»‹¹Žç¤¾ä¼šçš„变革者,同时也是一位追求企业发展的梦想å®Óž¼Œå½“时代大åŠÑ€ç¤¾ä¼šè´£ä»Õd’Œä¼ä¸šä½¿å‘½åQŒä¸‰è€…纠¾l“在同一个ähíw«ä¸Šçš„时候,呈现出难以调和的矛盾和左右äؓ隄¡š„¾U ç»“åQŒåœ¨æ‰€éš‘Ö…ã€‚即使神仙都不一定能½Ž¡å¥½è‡ªå·±çš„坐骑,不在西天的èµ\上害人,何况是ähã€?/p> <p> 谩骂也好åQŒè¯‹æ¯ä¹Ÿ¾|¢ï¼Œéƒ½ä¸å¦‚来一‹Æ¡ç†æ€§çš„询问。让我们抛开商业的成见与世俗的偏见,问马云先生三个问题ã€?/p> <p> <span style="font-size: 18px;"><strong>马云åQŒä½ ä¸Šè¿‡æ·˜å®å—?</strong></span></p> <p> 马云è¯ß_¼š“说假货多的ähåQŒè‚¯å®šåŸºæœ¬ä¸Šä»Žæœªåœ¨æ·˜å®ä¸Šä¹°è¿‡ä¸œè¥¿ã€?rdquo;</p> <p> 我想问:“马云先生åQŒæ‚¨çœŸçš„上过淘宝吗?”</p> <p> 在世界互联网大会上,当马云说å‡ø™¿™å¥è¯çš„时候,我们真的怀疑他所说的是另外一个淘宝,èµïL ä¸æ˜¯æˆ‘们熟悉的那个。至ž®‘在阉K‡Œå·´å·´ä¸Žå·¥å•†æ€Õd±€æ¡æ‰‹­a€å’Œçš„那天之前åQŒæˆ‘们体验中的淘宝,和首富先生口中的淘宝åQŒæ˜¯ä¸ä¸€æ ïLš„ã€?/p> <p> 以下只是我无数次亲èín¾låŽ†ä¸­çš„两次而已ã€?/p> <p> ™ì…族MX4凭借高性ä­h比,成äؓ最˜q‘半òq´ä¸­æ‰‹æœºç•Œçš„明星产品。而在MX4的升¾U§ç‰ˆMX4 Pro发布刚刚两个月的时候,ä»äh ¼2499元供不应求,淘宝上开始出çŽ?99元的MX4åQŒä¸ä½†åº—铺名¿U°æ˜¯™ì…族某某官方授权店,甚至LOGO、商品介¾lä¸Žå•†å“è§†é¢‘åQŒå…¨éƒ¨ä‹É用魅族官方资料,˜q˜æœ‰å®˜æ–¹æŽˆæƒæ–‡äšg的照片。更夸张的是åQŒå–家承诺拍MX4åQŒå‘Pro。可æ˜?000多的销量中åQŒåªæœ?½W”交易完成评ä»øP¼Œé‚£å£¼„‘无疑是极好的ã€?/p> <p> ½Eå¾®ç†æ™ºçš„消费者是很难ç›æ€¿¡åQŒå¯æ˜¯åœ¨æ·˜å®å‡ äº¿ç”¨æˆ·ä¸­ï¼Œæœ‰ç›¸å½“大一部分比例的ähåQŒåƈ不能明èöL是非åQŒæˆ–者存在äÇoòq¸å¿ƒç†ï¼Œç”šè‡³æœ‰ähæ ÒŽœ¬éƒ½ä¸çŸ¥é“™ì…族MX4 Pro应该长什么样。而且åQŒå½“产品的广告,高居手机品类的直通èžR榜首的时候,既然淘宝¾|‘官方将òq¿å‘Šä½å–¾l™äº†˜q™ä¸ªå–家åQŒæŒ‰ç…§å¹¿å‘Šæ³•çš„常理推‹¹‹ï¼Œæ‰‹æœºçš„正品品质应该是得到淘宝官方认可了的åQŒå¾ˆå¤šäh才选择了相信而下单ã€?/p> <p> ¾l“果无非是两¿Uï¼Œæ˜Žç™½˜q‡æ¥çš„消费者选择退货,不明所以的消费者ä‹É用上了山寨ã€?/p> <p> 退货的消费者,不要以äؓž®±æ²¡æœ‰äؓ卖家贡献利润。退货者大多需要承担卖家发货的快递成本,而这个快递费中就包含了几块钱的差仗÷€‚对于每个单一的消费者来è¯ß_¼Œä¹°åˆ°ä¸æƒ³è¦çš„货,能退回成本就很不错了åQŒè¿™å‡ å—钱根本不½Ž—é’±åQŒå¯æ˜¯å¯¹äºŽæ·˜å®å–家而言åQŒè¿™ž®±æ˜¯åˆ©æ¶¦çš„主要来源。不只是在手机,淘宝上很多领域,以退货快递差价作为直接商业模式的卖家åQŒæµ©‹¹©è¡è¡ã€?/p> <p> 首富先生当然是无需上淘宝的åQŒæˆ–许偶ž®”访问的淘宝åQŒå¤šåŠä¹Ÿæ˜¯å°äºŒä»¬ä¸ºé¦–富准备的另一个纯净的空间ã€?/p> <p> 如果说卖假货、赚˜qè´¹çš„卖家还只是玩弄买家的灰色天使,那么另外一¿Uå–家完全是消费者的黑暗™ì”鬼ã€?/p> <p> 机票代理åQŒä¸€ä¸ªåœ¨ä¼ ç»Ÿ¾U¿ä¸‹æ—¶ä»£å·²ç»ç«žäº‰åˆ°åˆ©æ¶¦åªäº‰åˆ†æ¯«çš„行业åQŒåœ¨æ·˜å®ä¸Šå†‹Æ¡ç„•å‘出¼œžä¸€æ ïLš„能量。如果你成功乘坐˜q‡æ·˜å®æœº¼œ¨çš„航班åQŒä¸éš‘֏‘玎ͼŒ¾lå¤§å¤šæ•°æ—¶å€™ï¼Œå‡ºç¥¨é‡‘额都比你实际支付的机票ä»äh ¼è¦é«˜ã€‚也ž®±æ˜¯è¯ß_¼Œæœºç¥¨ä»£ç†å•†ä»¥æ¯”航½Iºå…¬å¸ç»“½Ž—更低的ä»äh ¼åQŒå°†æœºç¥¨å–给了你ã€?/p> <p> ˜q™ä¸ªå¾ˆéš¾ç†è§£å•Šï¼æœºç¥¨äºç€å–,éšùN“机票代理商都是折¾˜¼çš„天ä‹ÉåQ?/p> <p> 误‚®°ä½ï¼Œæˆ‘上面说的是“成功乘坐”的情况,˜q˜æœ‰ä¸€¿Uæƒ…况,你买了机¼œ¨ï¼Œå´æ°¸˜qœåä¸ä¸Šå¯¹åº”的航班。有一‹Æ¡ï¼Œæˆ‘在淘宝机票预订了机¼œ¨ï¼Œèµ·é£žå‰ä¸‰ä¸ªå°æ—Óž¼Œæ”¶åˆ°ä¸€ä¸?00电话发来的提½CºçŸ­ä¿¡ï¼Œå¤§æ„æ˜¯è¯´åQšå°Šæ•¬çš„谁谁谁,抱歉地通知您,您乘坐的叉叉叉航班由于航½Iºç®¡åˆ¶çš„原因åQŒå·²¾lå–消航班,请另行购买机¼œ¨ï¼Œä»¥å…è€½ææ‚¨çš„行程åQŒé€€¼œ¨åŠèµ”偿事宜请咨è¯?00-XXX-XXXXã€?/p> <p> ç”׃ºŽå§“名、航班、时间都完全准确åQŒè€Œä¸”是一ä¸?00电话的短信通知åQŒå†åŠ ä¸Šæ°‘航界早已不再准时的¾léªŒåQŒç„¦æ€¥ä¹‹ä¸‹è®©æˆ‘很难有所怀疑,所以立即预订了另外一个全仗÷€è”½E‹çš„航班åQŒä»¥æ›´è´µçš„ä­hæ ¹{€æ›´ä¹…çš„æ—‰™—´åQŒä¸­é€”还要到一个奇怪的城市中è{åQŒç»ˆäºŽåœ¨åŠå¤œåˆ°è¾¾ç›®çš„åœîCÍ˜q‘的城市åQŒç„¶åŽåˆ¾lè¿‡˜qžå¤œå‡ ç™¾å…¬é‡Œçš„长途跋涉,完成一‹Æ¡ç—›è‹¦çš„出差之旅ã€?/p> <p> ˜q‡äº†ä¸€ä¸¤ä¸ªæœˆï¼Œæˆ‘才惌™“v˜q˜æœ‰æœºç¥¨æ²¡æœ‰é€€‹Æ¾ï¼Œå†µä¸”˜q˜æœ‰èµ”偿。我ç›æ€¿¡åQŒåœ¨‹¹©å¦‚烟æ“v的äh¾Ÿ¤ä¸­åQŒä¸€å®šæœ‰äººå¿˜è®°é€€¼œ¨ï¼Œè€Œè¿™ž®±æ˜¯æœºç¥¨ä»£ç†å•†çš„利润。当ç„Óž¼Œæ²¡æœ‰å¿˜è®°çš„ähåQŒæœ‰å¯èƒ½¾låŽ†æ›´æ‚²æƒ¨çš„遭遇åQŒå› ä¸ºç­‰å¾…你的是更吊诡的计谋åQŒä½ ž®†ä»˜å‡ºæ›´å¤šã€?/p> <p> 800电话那端是标准的客服服务åQŒè€Œä¸”‹¹ç¨‹è§„范åQŒéœ€è¦è{专门的退¼œ¨å¤„理团队,当然åQŒæ­£è§„航½Iºå…¬å”Rƒ½æ˜¯æœ‰ä¸¥æ ¼çš„上下班旉™—´çš„,如果你是下班旉™—´æ‰“电话,会被通知工作旉™—´æ‰“来。当你终于进入退¼œ¨å¤„理流½E‹çš„时候,会得åˆîC¸€ä¸ªå¿«æïLš„退‹Æ¾æ–¹å¼ï¼Œä½ çš„机票及赔付款åQŒå¯ä»¥ç›´æŽ¥åœ¨å–款æœÞZ¸Šæ’卡提取ã€?/p> <p> 明白了吗åQŸå½“你把银行卡插入取‹Æ¾æœºçš„时候,不是é’Þp¿›æ¥ï¼Œè€Œæ˜¯é’±å‡ºåŽÖMº†ã€?/p> <p> ˜q™ç®€ç›´å°±æ˜¯é«˜æ™ºå•†çŠ¯ç½ªäº†ï¼Œä»¥æˆ‘行走互联¾|‘多òqß_¼Œä¹Ÿé™©äº›ä¸­æ‹›ã€‚当你回˜q‡å¤´åŽÀL‰å‘现åQŒè¿™ä¸€åˆ‡çš„一切,都是æ·Þp°‹˜qœè™‘、按部就班的åQŒç²¾å‡†ç¿”实的用户信息、恰到好处的提醒时机、严丝合¾~çš„误导‹¹ç¨‹åQŒéƒ½åœ¨è¯æ˜Žä¸€ä¸ªæ®‹é…ïLš„实事åQšå–¼œ¨è€…就是诈骗方。从那条假冒çš?00电话短信开始,一切都是虚妄之旅,¾_‘Ö¿ƒè°‹åˆ’的诈骗流½E‹ï¼Œä¸€æ­¥ä¸€æ­¥å°†äººå¼•å…¥é™·é˜±ã€?/p> <p> 我后来专门电话到真正的航½Iºå…¬å¸å’¨è¯¢ï¼Œå¾—到的答复是åQšæˆ‘½W¬ä¸€‹Æ¡é¢„订的航班åQŒå‡†æ—¶è“v飞ã€?/p> <p> 从这两个亲èín¾låŽ†çš„案例,我开始观察淘宝生态中卖家的生存模式。是什么原因让卖家铤而走险?又是什么原因让淘宝ž®äºŒæ— è§†éª—子的äؓ¼œæ€hé—ß_¼Ÿ</p> <p> 马云先生苦心¾lè¥å¤šå¹´çš„诚信åã^収ͼŒåˆä»Žä»€ä¹ˆæ—¶å€™å¼€å§‹ï¼Œæˆäؓ最大的诚信黑洞åQ?/p> <p> 我相信马云对˜q™äº›òq¶ä¸çŸ¥æƒ…åQŒä¸€ä¸ªæœ‰å®å¤§æ¢¦æƒ³çš„ähåQŒæ˜¯æ‰¿å—不了˜q™ç§çŒ¥äºµä¸Žä¾®è¾Þqš„ã€?/p> <p> 我们真的宁愿ç›æ€¿¡åQŒé©¬äº‘被自己一手缔造的淘宝帝国åQŒç»™‹Æºéª—了。即佉K©¬äº‘一直声¿U°æ·˜å®åœ¨æ‰“击假货、打击非法卖家中坚持不懈åQŒå¯æ˜¯æˆ‘们在看到淘宝ž®äºŒä¸Žå·¥å•†æ€Õd±€çš„撕逼大战之后,淘宝¾|‘徏立了300人的打假特工队之后,˜q™äº›å‡é­…族、黑机票都消å¤×ƒº†ã€?/p> <p> 阉K‡Œå·´å·´å‘˜å·¥æ•îC¸‡åQŒä¸€ç›´è§£å†³ä¸äº†çš„éšùN¢˜åQŒè¢«300äºø™§£å†³äº†åQŒçœ‹èµäh¥åQŒæ²¡æœ‰é©¬äº‘说的那么难ã€?/p> <p> 昄¡„¶åQŒåœ¨æ·˜å®æ‰“假上,从来都不是能不能打假的问题,而是愿不愿意打假的问题ã€?/p> <p> <span style="font-size: 18px;"><strong>天下˜q˜æœ‰æ›´éš¾åšçš„生意吗?</strong></span></p> <p> 马云è¯ß_¼š“让天下没有难做的生意ã€?rdquo;</p> <p> 我想问:“马云先生åQŒå¤©ä¸‹è¿˜æœ‰æ›´éš‘ցšçš„生意吗åQ?rdquo;</p> <p> 在淘宝发展历½E‹ä¸­åQŒæœ€è¢«å•†å­¦é™¢æ•™æŽˆä»¬æÓ|‹z¥ä¹é“çš„åQŒæ˜¯å…è´¹æ¨¡å¼æ‰“èÓ|e-Buy易趣。淘宝直接将开店的门槛åQŒæ‹‰åˆîCº†åœ°æ¿ä¸Šã€‚中ž®å–家以更低的成本,拥抱了淘宝这一本土化的C2C电商模式ã€?nbsp;</p> <p> 可是åQŒå½“时的所有ähåQŒéƒ½æ²¡æœ‰æ„æ–™åˆŽÍ¼Œ˜q™å…¶å®žæ˜¯ä¸­å°å–家的死亡之旅ã€?/p> <p> 首先åQŒå…è´ÒŽ¨¡å¼å¾ç«‹ä¹‹åˆï¼Œæ·˜å®ž®†å¤©ä¸‹çš„中小卖家都收归瓮中,天下¾Ÿ¤è±ªåQŒçš†ä¸ºæˆ‘用;</p> <p> 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马云è¯ß_¼Œå‡è´§æ˜¯æ‰€æœ‰å•†ä¸šæ¨¡å¼å‘展的¼‹¬ä¼¤åQŒå‡è´§ä¸æ˜¯æ·˜å®é€ æˆçš„,但淘宝注定要背负˜q™ç§å§”屈åQŒè¿™¿Uè´£ä»»ï¼Œæ·˜å®åªèƒ½è®¤ä¸‹å®ƒï¼Œè§£å†³å®ƒã€?/p> <p> 可是åQŒæ— è®ºæ˜¯˜qè¥æ€æƒ³åQŒè¿˜æ˜¯è¿è¥æ‰‹ŒDµï¼Œæ·˜å®ä»ç„¶åœ¨åšæŒç«žåº•èµ\¾U¿ï¼Œä½Žä­h驱动下,买卖斚wƒ½åœ¨æŠ•æœºå–巧,阉K‡Œå·´å·´éšùN“想不明白åQŒç«žåº•èµ\¾U¿æ‰æ˜¯å°†ä¹°å–双方投进假货困境的最æ ÒŽœ¬åŠ¨å› åQŸåœ¨ä¸–界互联¾|‘大会上åQŒé©¬äº‘甚臛_£°¿U°æ·˜å®å‡è´§å¤šå…¨æ˜¯å› äؓ买家贪便宜,25块钱买到的劳力士åQŒç”¨è„šæŒ‡å¤´æƒ³éƒ½ä¸ä¼šæ˜¯çœŸçš„。淘宝引导消费者崇ž®šä½Žä»äh¶ˆè´¹çš„生活åQŒå´åˆæŠŠä½Žä­h买假货的责ä“Q怪罪¾l™æ¶ˆè´¹è€…,˜q™æ˜¯å¤§å¤§çš„不该ã€?/p> <p> 我们¾lå¸¸åœ¨èŠåQŒä»¥æ·˜å®ä¸ÞZ¸»è¦äº¤æ˜“场所的阿里巴å·ß_¼Œèƒ½å¤Ÿæˆäؓ市å€ég¸–界第二、中国第一的互联网公司åQŒè€Œäؓ什么美国没有淘宝?一斚w¢åQŒæ²¡æœ‰è¿‡åº¦è¿½æ±‚便宜的消费¾Ÿ¤ä½“åQŒå¦ä¸€æ–šw¢åQŒä¹Ÿæ²¡æœ‰å¯¹å‡è´§å‡ºå¥‡å®¹å¿ã€å¯¹ç”¨æˆ·ä½Žçñ”需求极力满­‘³çš„òq›_°ã€?/p> <p> è‹ÒŽžœä¸ºç”¨æˆähä¾›æ— éšœç¢çš„智能生‹z…R€Google为用æˆähä¾›ä¸ä½œæ¶çš„信息服务,甚至是国内的腾讯都在为用æˆähä¾›æ²Ÿé€šä¸Ž˜qžæŽ¥æœåŠ¡çš„同æ—Óž¼ŒåŠªåŠ›å¸®ç”¨æˆ·å®ˆä½è¡Œä¸ºçš„底线åQŒè€Œé˜¿é‡Œå·´å·´åœ¨åšä»€ä¹ˆï¼Ÿç”¨æ·˜å®åŽ»™åºåº”用户对底¾U¿çš„˜q½é€ï¼Ÿ</p> <p> ä¸Õd¼ ä»€ä¹ˆæ ·çš„用户ä­h倹{€æ‰¿æ‹…什么样的生态责任,是马云和淘宝在探索新商业文明的道路上åQŒå¿…™å»è®¤çœŸæ€è€ƒçš„问题ã€?/p> <p> 我对马云先生的三个疑问,不想停留åœ?ldquo;廷争面折”的角度,卻I¼š“马云是伟大的åQŒåªä¸è¿‡æ˜¯ä¸äº†è§£ä¸‹æƒ…åQŒå¥½çš„构惛_œ¨æ‰§è¡Œä¸­èµ°äº†æ ·”。马云作为阿里的¾~”造者,好多问题必须åŽÈœ‹è§ï¼ŒåŽ»è§£å†Ÿë€‚如果不能自律,他律会加倍到来。阿里实çŽîCº†å²ä¸Šæœ€å¤§çš„IPOåQŒç«™åœ¨å·…峎ͼŒå……满敬畏åQŒæ‰èƒ½æ’ä¹…ã€?/p> <p><strong>转蝲è¯äh³¨æ˜Žå‡ºå¤„ã€?/strong></p> </div> <!-- 心情 --> <div class="mood"> <div id="cyEmoji" role="cylabs" data-use="emoji"></div> </div> <!-- @心情 --> <div class="tag"> <div class="tagtitle"></div> <a href="/tags.php?/马云/">马云</a><a href="/tags.php?/偏见/">偏见</a><a href="/tags.php?/世俗/">世俗</a><a href="/tags.php?/商业/">商业</a> <div class="share"> <a href="javascript:;" class="sharea1">分äín到新‹¹ªå¾®å?/a> <a 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