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class="spanimg1">作者:½{±æžœèµ„讯 </span> <span class="spanimg2">来源åQ?a href="#" title="未知" target="_blank">未知</a></span> <span class="spanimg3">2019-08-09 00:00</span> <span class="spanimg4"><a href="#cm">我要评论</a>(<i><a href="#SOHUCS" id="changyan_count_unit"></a> <script type="text/javascript" src="http://assets.changyan.sohu.com/upload/plugins/plugins.count.js"></script></i>)</span> </p> </div> <div> <div class="say"><p>「危机公兛_¤„理方式」互联网自媒体的创新和发展改变着信息获取和传播方式,微博、微信、论坛、博客等自媒体的åˆ?.....</p></div> </div> </div> <div class="article-content fontSizeSmall BSHARE_POP"> <div><p style="align:center;width:400px;"><img src="/uploads/allimg/190809/1H913N17-0.jpg"></p></div>「危机公兛_¤„理方式」互联网自媒体的创新和发展改变着信息获取和传播方式,微博、微信、论坛、博客等自媒体的创新改变了传¾lŸèˆ†æƒ…信息传播的单一性,而信息传播的便捷性、共享性和互动性极大的调动了公众参与社会管理、表辑ֈ©ç›Šè¯‰æ±‚çš„¿U¯æžæ€§ï¼Œè‡ªåª’体已成äؓ½C¾ä¼šèˆ†è®ºçš„集散地、发酵场和放大器。面对网¾lœèˆ†æƒ…çš„¾Jè£åQŒä½œä¸ÞZ¸Žæ°‘生息息相关的物价局åQŒå¦‚何做好自媒体环境下的¾|‘络ä»äh ¼èˆ†æƒ…工作åQŒåŠæ—¶å›žåº”社会关切,ä¸ÕdŠ¨è§£ç­”公众å…Ïx³¨çš„ä­h格热炏V€éš¾ç‚šw—®é¢˜ï¼Œå·²æˆä¸ºç‰©ä»·å±€ä¸€™å¹å¿…™å»é‡è§†çš„工作之一åQŒè‰¯å¥½çš„¾|‘络ä»äh ¼èˆ†æƒ…应对能力不仅能够强化物ä­h局的公信力åQŒè€Œä¸”˜q˜å¯ä»¥æå‡ç‰©ä»·å±€çš„工作效率。网¾lœä­hæ ÆDˆ†æƒ…的特点及现状网¾lœä­hæ ÆDˆ†æƒ…主要是指公众围¾l•ä­h格问题,通过互联¾|‘发表一些看法与评论åQŒä¼ æ’­ç½‘民对某些仯‚´¹æƒç›Šã€ä­h费走向趋势等所持有的态度和观点以及具有较强的影响力和們֐‘性的­a€è®ºã€‚网¾lœä­hæ ÆDˆ†æƒ…与传统ä»äh ¼èˆ†æƒ…相比åQŒå…·æœ‰ä¿¡æ¯é‡æ›´å¤§ã€è¡¨çŽ°åŞ式更丰富、传播面更广、传播速度更快、媄响更大、信息的真实性更加难以识别、信息的发布ä¸ÖM½“更加òq¿æ³›ã€ä¿¡æ¯é£Žæš´çš„形成带有½Hå‘性、信息受众的˜q½éšæ€§æ›´å¼ºã€æ›´å®ÒŽ˜“被某些别有用心的人所控制½{‰ç‰¹ç‚V€‚当前,随着ä»äh ¼æ”šw©çš„不断深入,市场¾læµŽçš„迅速发展,市场自主调节商品和服务的ä»äh ¼èµ°å‘已成为时代之必然åQŒäºŽæ˜¯å¸‚场杠杆调节下的ä­hæ ¼æ‡L动成为当前市场常态。然而,公众对于市场自主调节下的ä»äh ¼æ³¢åŠ¨è®¤çŸ¥è¡¨çŽ°å¾—åƈ不理性,当市åœÞZ­h格出现æ‡L动时åQŒç½‘上关于物价局“不作ä¸?rdquo;的抱怨声ž®×ƒ¼šå››è“v。自2010òq´è“våQ?“蒜你狠,豆你玩,玉米疯,姜你军,¾p–高宗,苹什ä¹?rdquo;½{‰æ—¶é«¦ç½‘¾lœç”¨è¯­ç–¯ä¼ ä¸Ž¾|‘络åQŒå…¶åæ˜ å‡ºçš„是公众对高物ä»ïLš„不满åQŒè€Œå…¶ä¸æ»¡èƒŒåŽçŸ›å¤´æ›´æ˜¯ç›´æŒ‡ç‰©ä­h局çš?ldquo;不作ä¸?rdquo;。在ä»äh ¼æ³¢åŠ¨å¼•å‘的舆情危æœÞZ¹‹å¤–,ä»äh ¼æ”šw©æ”¿ç­–的出åîC¹Ÿæ˜¯ç‰©ä»·å±€é™·å…¥èˆ†æƒ…危机泥潭的潜在威胁。每一‹Æ¡ä­h格改革牵动着多方¼œžç»åQŒå®¹æ˜“引èµïL¤¾ä¼šé«˜åº¦å…³æ³¨å’Œçƒ­è®®ã€‚特别是通过互联¾|‘的发酵和放大,更容易ä‹É局部问题上升äؓ全面问题åQŒä¸ªäººçš„偏激­a€è®ºæ‰©å±•äؓ非理性的½C¾ä¼šæƒ…çÈAã€?013òq´åŒ—京地铁涨价事件就曄¡»å¼•å‘一åœÞZ¸ž®çš„舆情危机。在与公众生‹zȝ´§å¯†ç›¸å…³çš„¾|‘络ä»äh ¼èˆ†æƒ…中,除了高物价备受关注,乱收费对于物价局来说也是一个敏感的区域。严重的乱收费现象极易引起公众的不满åQŒèˆ†è®ºæŠ±æ€¨ï¼Œå½±å“äººç¾¤å¤§ï¼Œ½Eä¸æ³¨æ„ž®×ƒ¼šå½¢æˆå£°åŠ¿‹¹©å¤§çš„网¾lœä­hæ ÆDˆ†æƒ…危机。网¾lœä­hæ ÆDˆ†æƒ…应对的问题一是思想认识不到位。一些物价局的工作äh员面对网¾lœå¸¦æ¥çš„挑战和机遇,¾~ÞZ¹æ”¿æ²»æ•é”æ€§å’Œé¢„见性,片面的认为网¾lœä­hæ ÆDˆ†æƒ…仅是少数群众发表一下言论、表达一下意见无关紧要,不会引发大问题,甚至把网¾lœä­hæ ÆDˆ†æƒ…看作是¾Ÿ¤ä¼—对物价局工作的吹毛求疵,æ˜?ldquo;鸡蛋里挑骨头”åQŒå­˜åœ¨æŠµè§¦å¿ƒç†ã€‚正是由于缺乏对舆情引导工作的重视,在网¾lœä­hæ ÆDˆ†æƒ…的萌芽阶段没有当机立断的进行处¾|®å¼•å¯û|¼Œå¯ÆD‡´ä¸€ä»¶å°äº‹ç»èˆ†è®ºè·Ÿé£Žç‚’作后,短时间内˜q…速扩大,此时再想应对已处于极ä¸ø™¢«åŠ¨çš„状态。二是监‹¹‹ç®¡ç†ä¸åˆîC½ã€‚目前,多数基层物ä­h局未设专门的机构和专业的队伍进行网¾lœèˆ†æƒ…监‹¹‹ç®¡ç†ï¼Œ¾~ºå°‘¾|‘络舆情危机意识和处¾|®ç½‘¾lœèˆ†æƒ…危机技巧的训练åQŒç½‘¾lœèˆ†æƒ…收集和分析工作滞后åQŒç½‘¾lœèˆ†æƒ…的信息掌握不够åQŒç½‘¾lœèˆ†æƒ…理论研½I¶çš„贫乏åQŒé€ æˆåŠæ—¶åæ˜ ã€æœ‰æ•ˆåº”对网¾lœä­hæ ÆDˆ†æƒ…的能力不强åQŒä‹É得网¾lœä­hæ ÆDˆ†æƒ…管理ä‹D步维艰。三是处¾|®æœºæž„不健全。大多数物ä­h局˜q˜æ²¡æœ‰ä¸“门负责处¾|®ç½‘¾lœä­hæ ÆDˆ†æƒ…的机构。出现网¾lœä­hæ ÆDˆ†æƒ…后åQŒç”±äºŽæ²¡æœ‰å…·ä½“处¾|®çš„机构åQŒå„部门互相推诿åQŒå¾€å¾€å»¶è¯¯äº†èˆ†æƒ…处¾|®æ—¶é—ß_¼Œå¯ÆD‡´æœ¬èƒ½é¿å…æ‰©å¤§åŒ–的舆情被放大,造成不可挽回的损失。四是应å¯ÒŽ‰‹ŒDµä¸å¤Ÿå¤šã€‚很多物价局没有建立¾|‘络ä»äh ¼èˆ†æƒ…预警机制åQŒå¯¹å„种¾|‘络舆情危机情况不能˜q›è¡Œ¿U‘学预测åQŒåˆ†æžå’Œå¼•å¯¼åQŒæ²¡æœ‰ä¸€å¥—完整的预防¾|‘络舆情危机的具体策略和工作规程åQŒå› æ­¤ï¼Œé¢å¯¹æ¶‰åŠä»äh ¼¾|‘络负面舆情åQŒå¾€å¾€è¢«åŠ¨å‡ºå‡»åQŒæ‰‹å¿™è„šä¹±ï¼Œ¾~ÞZ¹æŽŒæ¡èˆ†è®ºå¼•å¯¼çš„话语权的能力,对舆情研判也是仓促上阵,判断分析¾l“果相对不太成熟。五是处¾|®æ–¹æ³•ä¸å¦¥å½“。网¾lœä­hæ ÆDˆ†æƒ…危机出现后åQŒæœ‰äº›ç‰©ä»·å±€å¯¹å¾…¾|‘络ä»äh ¼è´Ÿé¢èˆ†æƒ…åQŒä¸èƒ½é‡‡å–有效的应对方式åQŒè€Œæ˜¯¾_—暴对待åQŒä¸€åˆ äº†ä¹‹ã€‚但是由于网¾lœä¿¡æ¯ä¼ æ’­æ¸ é“çš„òq¿æ³›ä¸Žå¿«é€Ÿï¼Œä¸€åˆ äº†ä¹‹çš„做法很难从根本上解决问题åQŒåå€’会适得其反åQŒæ›´åŠ å¼•èµïL½‘民的反感åQŒå¼•å‘更多的对物价局的负面评论,从而导致网¾lœä­hæ ÆDˆ†æƒ…çš„‹Æ¡ç”Ÿå±æœºçˆ†å‘。物价局做好¾|‘络ä»äh ¼èˆ†æƒ…工作的几个方面一是舆情认知思想上重视。把¾|‘络ä»äh ¼èˆ†æƒ…工作列入物ä­h局òq´åº¦å·¥ä½œè¦ç‚¹ã€å¹´åº¦å·¥ä½œè®¡åˆ’,ž®†åšå¥½ç½‘¾lœä­hæ ÆDˆ†æƒ…工作与物ä­h局中心ä»ÕdŠ¡¾l“合èµäh¥åQŒä¸Žç‰©ä­h局作风å»ø™®¾¾l“合èµäh¥åQŒå¢žå¼ºå…¨å±€òq²éƒ¨èŒå·¥å¯¹ç½‘¾lœä­hæ ÆDˆ†æƒ…工作的重视½E‹åº¦åQŒå……分利用网¾lœä­hæ ÆDˆ†æƒ…們֐¬æ°‘意˜q™ä¸€é‡è¦æ¸ é“åQŒè®¤çœŸåšå¥½ç½‘¾lœä­hæ ÆDˆ†æƒ…监控和舆论引导作用。二是舆情机制组¾l‡ä¸Šè½å®žã€‚物价局需专门成立了网¾lœèˆ†æƒ…工作领导机构,建立局领导负总责、分½Ž¡é¢†å¯¼ç›´æŽ¥æŠ“、综合科具体抓的工作‹¹ç¨‹ã€‚领导机构可下设应急联动小¾l„,¾l¼åˆ¿U‘、收费管理科、ä­h格管理科、认证分局、监‹¹‹ä¸­å¿ƒã€æ£€æŸ¥åˆ†å±€ä¸ºæˆå‘˜ï¼Œç”Þq»¼åˆç§‘牵头负责对网¾lœåæ˜ äº‹™å¹çš„转办、督办、答复、跟ítªï¼Œä¸“职¾|‘络舆情联络员每天定时在¾U¿å…³æ³¨ç½‘¾lœä¸Šå…³äºŽç‰©ä­h局ä»äh ¼èˆ†æƒ…动向åQŒå„相关¿U‘室按照职责分工及时予以办理åQŒç¡®ä¿ç½‘¾lœèˆ†æƒ…工作有¾l„织、有领导、有保障地进行。三是舆情处¾|®æŽªæ–½ä¸ŠåˆîC½ã€‚物价局应该制定¾|‘络ä»äh ¼èˆ†æƒ…应对预案åQŒæ˜Ž¼‹®äº†¾|‘络ä»äh ¼èˆ†æƒ…处理旉™™ã€‚当天发现网¾lœä­hæ ÆDˆ†æƒ…,争取在黄é‡?ž®æ—¶å†…落实调查,提出处理意见åQŒè·Ÿå¸–回复引å¯û|¼Œåšåˆ°ä¿¡æ¯æ—©å‘现、早落实、早反馈åQŒæœ‰æƒ…况½W¬ä¸€æ—‰™—´å¤„理、第一旉™—´å›žå¤åQŒå³ä½¿ä¸èƒ½åœ¨èˆ†æƒ…处置的黄金时ŒDµå®Œæˆï¼Œä¹Ÿè¦æœ€å¤§é™åº¦æå‡ååº”速度åQŒåŽ‹¾~©è´Ÿé¢ä­hæ ÆDˆ†æƒ…的发酵旉™—´ã€‚而在¾|‘络ä»äh ¼èˆ†æƒ…处置æ–ÒŽ³•ä¸Šï¼Œç‰©ä­h局更要理性对待,谨慎采用手段¾_—暴的删帖行为,疏通与民沟通渠道,及时向公众反馈事件事实、进展、调查结果等信息åQŒæ¶ˆé™¤å…¬ä¼—质疑顾虑。根据网¾lœä­hæ ÆDˆ†æƒ…走势,及时讄¡½®è®®é¢˜è®®ç¨‹åQŒå¼•å¯ég­hæ ÆDˆ†æƒ…朝有利方向发展。四是舆情动态监‹¹‹ä¸Šå…¨é¢ã€‚俗话说åQŒçŸ¥å·ÞqŸ¥å½¼æ‰èƒ½ç™¾æˆ˜ä¸ŒD†ï¼Œç‰©ä­h局的网¾lœä­hæ ÆDˆ†æƒ…处¾|®åŒæ ·éœ€è¦çŸ¥å·ÞqŸ¥å½¹{€‚因此,物ä­h局应该依托时下普遍应用的舆情监‹¹‹å·¥å…øP¼Œå¥å…¨èˆ†æƒ…监测机制åQŒåšåˆîC­hæ ÆDˆ†æƒ…负面事件、突发事件的及时全面跟踪。如在负面ä­hæ ÆDˆ†æƒ…事件发生后åQŒé€šè¿‡èˆ†æƒ…监测软äšg的实时跟ítªç›‘‹¹‹æ›å‡ÞZº‹ä»¶çš„信息源在哪里åQŒå…¬ä¼—在质疑什么、公众的å…Ïx³¨ç„¦ç‚¹æ˜¯ä»€ä¹ˆã€äº‹ä»¶å‘é…늚„节点是什么、事件引发的负面声量有多ž®‘、舆论的态度½{‰è¯¦¾l†ä¿¡æ¯ï¼Œç„¶åŽæ ÒŽ®æ”‰™›†å’Œäº†è§£çš„¾|‘络ä»äh ¼èˆ†æƒ…动态来分析和研判应该采取哪些措施来应对åQŒåº”该向公众发布什么样的信息等åQŒä»Žè€Œä¿è¯ç½‘¾lœä­hæ ÆDˆ†æƒ…应å¯ÒŽ›´å…ähœ‰é’ˆå¯¹æ€§ã€‚五是ä­hæ ÆDˆ†æƒ…预警上及时。其实,物ä­h局的网¾lœä­hæ ÆDˆ†æƒ…处¾|®å’Œåº”对无论是组¾l‡ä¸Šè½å®žã€æŽªæ–½ä¸ŠåˆîC½˜q˜æ˜¯ç›‘测上全面,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