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>字号+</a> <span class="spanimg1">作者:½{±æžœèµ„讯 </span> <span class="spanimg2">来源åQ?a href="#" title="未知" target="_blank">未知</a></span> <span class="spanimg3">2019-07-23 00:00</span> <span class="spanimg4"><a href="#cm">我要评论</a>(<i><a href="#SOHUCS" id="changyan_count_unit"></a> <script type="text/javascript" src="http://assets.changyan.sohu.com/upload/plugins/plugins.count.js"></script></i>)</span> </p> </div> <div> <div class="say"><p>「危机公兛_ˆ†æžã€ä»Žä»–çš„­a€è¡Œä‹D止中折射出来的皆与坦诚、率真有å…?òq½é»˜çš„言语和豁达的心胸是他不断散发的特质见过......</p></div> </div> </div> <div class="article-content fontSizeSmall BSHARE_POP"> <div><p style="align:center;width:400px;"><img src="/uploads/allimg/190723/16110413P-0.jpg"></p></div>「危机公兛_ˆ†æžã€ä»Žä»–çš„­a€è¡Œä‹D止中折射出来的皆与坦诚、率真有å…?òq½é»˜çš„言语和豁达的心胸是他不断散发的特质见过郭磊多次,最直观的印象是,在他íw«ä¸Š,从未发现˜q‡ä¸€äº›å•†äººçš„狡黠和虚‹¹®ã€‚从他的­a€è¡Œä‹D止中折射出来的皆与坦诚、率真有å…?òq½é»˜çš„言语和豁达的心胸是他不断散发的特质。如今的郭磊,已是­‘‹åŠ¿ä¸­å›½ä¼ æ’­æœºæž„的总裁、新‹z²å›½é™…集å›?NICG)首席执行å®?却没有独立的办公é—?因äؓ不觉得自己有多么与众不同。提起郭¼‚?业内的äh士都会äŽ×出大拇指,不仅是对他事业的肯定,更是对他人品的赞许。踏入公关业˜q™åå‡ å¹´æ?始终不变对公关热çˆÞqš„初衷。坦率处世真诚äؓäº?性格¾_—线条的他坦荡地走着公关人生之èµ\ã€?ldquo;黄埔军校”å‡ø™ín1997òq?郭磊大学卛_°†æ¯•ä¸šé‚£ä¼š,‹¹è¡Œä¸€ä¸ªç”µè„‘游æˆ?屏幕里的天空中不断的掉下来单个的英文字母,点中键盘上相应的字母,ž®±åº”声爆掉。就是玩˜q™ä¸ª,郭磊学会了熟¾lƒåœ°æ‰“字。按郭磊的话è¯?“ž®Þp¿™ä¸ªæ¯”较在行ã€?rdquo;中国环球公共关系公司åŽÕd­¦æ ¡æ‹›è˜çš„æ—¶å€?郭磊除了打字,对office½{‰èÊY件一½Hä¸é€šã€‚å°½½Ž¡è¿™æ ?面试çš?ldquo;大姐”˜q˜æ˜¯å†›_®šæ”¶ä¸‹˜q™ä¸ªä¸“业是法学的毕业生。除了办公èÊYä»?对公兌™¡Œä¸?郭磊也仅限于“有所耳闻”。第一天去公司报道,公司正在做一个èžR展的™å¹ç›®ã€‚当时正值国内甲A­‘³çƒè”赛最火的时å€?公司ä¸ÞZ¸€å®¶å‘动机企业设计äº?ldquo;最佳中场发动机”评选活åŠ?后来˜q™ä¸ª™å¹ç›®åœ¨ä¸­å›½å›½é™…公兛_ä¼šæ¡ˆä¾‹å¤§èµ›ä¸­æ‹¿äº†é‡‘奖。第一天去的郭¼‚Šæœ¬æ¥å¯¹å…¬å…³æ˜¯æ‘¸ä¸ç€å¤´è„‘çš?但是ž®ä¼™ä¸€çœ‹åˆæ˜¯æ±½è½¦åˆæ˜¯èƒö球的,觉得很有意æ€?军_®šå¥½å¥½åšåš“公关”。那时候还是IT公关服务来äÍ之前的红火阶ŒD?郭磊服务的客户大多是消费品和工业品之¾c…R€‚环球公å…Ïx˜¯ä¸­å›½½W¬ä¸€å®¶æœ¬åœŸä¸“业公兛_…¬å?后来在各个公åæ€½œæˆ˜çš„人士很多都是环球公司å‡ø™ín,环球公关被称为公关业çš?ldquo;黄埔军校”。后æ?郭磊师从的几位师傅纷¾UïL¦»å¼€çŽ¯çƒ,郭磊也有了出去见见世面的æƒÏx³•ã€‚于æ˜?他è{íw«åˆ°ä¸€ä¸ªç®¡ç†å’¨è¯¢å…¬å¸ã€‚å…¬åæ€¸¤ä¸ªåˆä¼™äh一个是哈佛的博å£?一个是Kellogg学院的博士。郭¼‚Šè§‰å¾—在职业生æ„Óä¸?˜q™æ®µ¾låŽ†å´éžåŒä¸€èˆ¬ã€‚在˜q™é‡Œ,郭磊做了医药公司辉瑞和史克的关系营销服务,½Ž€å•è¯´ž®±æ˜¯æŠŠåŒ»ç”Ÿã€æ‚£è€…和医药代表通过一¿Uæ‰‹ŒD늻“合在一èµ?让他们互动è“væ?òq¶ä¿æŒå…³¾pȝš„½E›_®šæ€§ã€‚郭¼‚Šè¯´,关键是这里分析问题很¾pȝ»Ÿ,在和客户展现理念时候的一些工具和æ–ÒŽ³•æ˜¯ä»¥å‰æ²¡æœ‰è§˜q‡çš„,对自己媄响很大。不求做å¤?但求做强公关行业里创业的人很å¤?在通向成功的道路上,一æ‰ÒŽ‰¹åœ°å€’下,但是也有一æ‰ÒŽŠŠå…¬å¸¾lè¥çš„风生水赗÷€?000òq´å‰å?国内的一些大的公兛_…¬å¸è¿›å…¥äº†å¿«é€Ÿå‘展期,而它们也不断地激åŠÞq€åŽæ¥è€?撩拨着他们创业的勇气ã€?002òq´éƒ­¼‚Šå’Œå‡ ä¸ªæŠ•ç¼˜çš„朋友一起创办北京强势纵横文化传播有限公å?现趋势中国传播机构前íw?。从创业到现åœ?8òq´è¿‡åŽÖMº†ã€‚能坚持到现åœ?郭磊把这åœ?ldquo;战役”比喻成一场淘汰赛。在他看æ?公司发展是需要抓住契机的,当一个契机来ä¸?æ€ÀLœ‰20%的公司能抓住,剩下的就被淘汰掉。当下一个契机来的时候又是新的一轮淘汰赛,重复几次,抓住更多契机的公司就一步步èµîC¸Šæ–°å°é˜?剩下坚持不住的自然离开。毫无疑é—?郭磊带领着公司正一步步èµîC¸Šæ–°å°é˜¶ã€‚回惛_ˆ›ä¸?那个阶段是艰苦的,郭磊说那时候仅仅解决了个äh温饱问题,òq´åº•å¤§å®¶ä¹Ÿå°±åˆ†ä¸ªå‡ åƒå—é’±,想着熬过åŽÕd°±å¥½ã€‚è{折出现在2006òq´å‰å?在此期间公司逐步吸收了许多规模类似的公关“ž®åˆ†é˜?rdquo;,大家资源可以å…׃ín,目标明确。因为有创业团队的加ç›?公司的声势一下高涨了不少。最直观的就是团队规æ¨?从三四十äºÞZ¸€ä¸‹å­è·ƒå‡è‡³äºŒç™‘Ö¤šäººã€‚初兯‚§„模的公司在业务上开始相对稳定è“væ?一些大客户诸如中国¿UÕdŠ¨ã€å¤©‹z¥ä¸€æ±½ã€ä¸­å›½ç”µä¿¡ã€æ²ƒž®”沃、æ“v南航½Iºç­‰é•¿æœŸçš„合作下æ?¾l™å…¬å¸çš„成长打了基础。至2008òq?营业额和子公司的数量都迅速的壮大ã€?009òq´æ˜¯å…¬å¸å‘展史上值得铭记的一òq´ã€‚这一òq?郭磊军_®šä¸Žè‹±å›½æ–°‹z²æœ‰é™å…¬å¸æˆ˜ç•¥åˆä½?成立NICG˜q™ä¸ªæ¨ªè·¨ä¸­è¥¿æ–‡åŒ–的传播与商务服务联合ä½?˜q›å…¥çœŸæ­£æ„ä¹‰ä¸Šçš„正规化、国际化的阶ŒDüc€‚NICG总部讑֜¨è‹±å›½ä¼¦æ•¦,在中国大陆、欧‹z²åŠé¦™æ¸¯½{‰åœ°è®¾æœ‰åˆ†æ”¯æœºæž„。在中国市场,ž®¤å…¶è‡´åŠ›äºŽå¸®åŠ©æœ‰å›½é™…化战略的中国企业和中国城å¸?ldquo;走出åŽ?rdquo;å’?ldquo;引进æ?rdquo;。对于公司国际化战略发展,郭磊认äؓ˜q™å¥‘合了中国逐渐˜q›å…¥ä¸–界舞台中心的大­‘‹åŠ¿ã€‚å…¬åæ€¹Ÿéœ€è¦ä¸€ä¸ªæ›´åŠ å›½é™…化和前çžÀL€§çš„企业品牌,来适应全球化趋势的大潮,è‡Ïx­¤,“强势¾U‰|¨ªé›†å›¢”正式更名ä¸?ldquo;­‘‹åŠ¿ä¸­å›½ä¼ æ’­æœºæž„”。进入国际化阶段,郭磊认äؓ­‘‹åŠ¿çš„优势很明显:借助合åƈ后的全球业务¾|‘络,更广泛地参与åˆîC¸€¾pÕdˆ—国际™å¹ç›®ä¸?开拓新的业务模式。与NICG合作å?­‘‹åŠ¿æ‹¥æœ‰äº†ä¸°å¯Œçš„‹¹·å¤–资源,加上公司自èín的优¿U€ä¸šåŠ¡èƒ½åŠ›,郭磊ç›æ€¿¡å¯ä»¥ä¸ºå®¢æˆ·ä¼ä¸šçš„‹¹·å¤–合作提供良好的沟通åã^台。在今年中国公共关系行业的第九届中国最佛_…¬å…±å…³¾pÀL¡ˆä¾‹å¤§èµ›é¢å¥–å…¸½Cég¸Š,­‘‹åŠ¿ä¸­å›½å‡­å€?ldquo;中国文化扬威‹¹·å¤–――国家中医药½Ž¡ç†å±€‹¹·å¤–立法游说”案例荣获最高奖“国际公关金奖”,凭å€?ldquo;¾_‘Ö½©æ–‡åŒ–推动奥运在城市间的传递――äëu敦发展çÖv奥运公关”案例荣获“奥运公关银奖”,“525我爱我――悦己日”案例获得提名奖。郭¼‚Šè®¤ä¸?­‘‹åŠ¿ä¸­å›½å¤§åŠ›æŽ¨åŠ¨å›½é™…化战ç•?无论是在企业竞争åŠ?˜q˜æ˜¯åœ¨å¸‚场开发运作中,都取得了丰硕的成果。这些奖™å?也是对趋势中国国际化战略的一个肯定。在公司的经营上,郭磊套用电媄《大腕》中¾lå…¸å°è¯çš„句å¼?å¼ø™°ƒ:“不求做大,但求做强ã€?rdquo;郭磊è¯?关于公司发展战略的事æƒ?要思考更要验证。如果验证通过,ž®×ƒ¸€å®šåšå®šçš„做下厅R€‚当然也需要有灉|´»çš„机åˆ?当发现出现问题时,才可以对实施的战略进行及时修æ­?或及时收手。经˜q‡è®ºè¯?目前­‘‹åŠ¿çš„分公司中已¾lå…³é—­äº†å¤©æÓ|分公å?˜q™ä¹Ÿæ˜¯ç»˜q‡ç›ˆåˆ©æ¨¡å¼æŽ¢è®¨åŽåšå‡ºçš„决定。郭¼‚Šæ‰“了一个åŞ象的比喻,由大做强的过½E‹å°±åƒæŒ¤åŽ‹ä¸€ä¸ªçƒä½?当一个密实的球被吹è“vå?里面产生了很多杂è´?¾lè¿‡æŒ¤åŽ‹åŽå°±ä¸ä¸€æ ·äº†ã€‚而目å‰?­‘‹åŠ¿ä¸­å›½çš„阶ŒDµå°±æ˜¯æŒ¤åŽ‹çš„阶段,也是由大做强的最后阶ŒDüc€‚注重客户关¾pȝ®¡ç†åœ¨­‘‹åŠ¿ä¸­å›½,有一个战略发展部,˜q™ä¸ªéƒ¨é—¨ž®±æ˜¯ä¸“门担负跨公司åã^台的客户关系½Ž¡ç†å·¥ä½œçš„。郭¼‚Šä»‹¾lè¯´,像æ“v南航½Iºã€åŒ—京旅游局˜q™æ ·æœºæž„庞大的客æˆ?ž®±æ˜¯ç”±æˆ˜ç•¥å‘展部牵头,从横向上½Ž¡ç†å®¢æˆ·ä½“系各个层面的äh和事件。在为客æˆähœåŠ¡è¿‡½E‹ä¸­,郭磊å¼ø™°ƒ,要跟客户做成朋友。郭¼‚Šè®¤ä¸?公关公司在取得和客户的合作关¾pÕd‰å?要凭专业水准服务,而不是拉关系,˜q™æ˜¯åº”该遵守的本分。但是在业务之外,要与重要客户和需长期¾l´æŠ¤çš„客户徏立è“v共同的兴­‘£çˆ±å¥?提供人性化的服务。在生活上也能够像朋友一样帮助客戗÷€‚比å¦?某个客户安™‡Œçš„老äh需要动手术,如果有可能就帮忙介绍好的大夫。这¿Uä¸Žå®¢æˆ·çš„亲密互åŠ?能增˜q›å½¼æ­¤çš„了解和沟通。郭¼‚Šè®¤ä¸?公共关系行业有一¿UçŽ°è±¡å€¼å¾—注意,有时候大家过于æÕQíw?对客戯‚¾›è‹¦ç»è¥ã€å‘展壮大的成果没有­‘›_¤Ÿçš„敬æ„?而是拿似是而非的专业去挑剔客户,自以为是地发表观炏V€‚他认äؓ,作äؓ服务机构,è´£ä“Q心很重要。要做好客户需要的基本工作,努力发现自己专业上的不èƒö,¿U¯æžæ”‰™›†å®¢æˆ·ä¿¡æ¯;从服务中¿U¯ç¯è¡Œä¸š¾léªŒå’Œä¸“业技èƒ?包括客户所处行业的专业信息;最后一环很关键,为客æˆähä¾›ä­h倹{€‚客户一般都是真正遇åˆîCº†éšùN¢˜æˆ–者进入了一个更大的发展机遇期的时å€?才会å¯ÀL±‚与公兛_…¬å¸çš„合作。郭¼‚Šè¯´,接到新客æˆ?他们会首先与客户建立紧密的联¾p?站在客户公司的同一层面思考和解决问题。公兛_…¬å¸åƈ非单¾U¯çš„企业的手è„?服务也不仅停留在执行层面,而是要站在客户企业整个发展战略层面进行思è€?å»ø™®®ä¼ä¸šåŽÕdš¾lè¥å’Œäñ”品上的改å?真正的äؓ企业长远战略服务,比如ä¸ÞZ¸­å›½ç§»åŠ¨åšçš„项ç›?涉及到整个奥˜qçš„传播和规划。郭¼‚Šå¸¦é¢†ä¸‹çš„趋势服务的客户包括政府、金融、电信、快速消费品、汽车、航½Iºã€æˆ¿åœîCñ”、能源和教育½{‰å„个领域。谈及今后的重点,郭磊表示要着重突破两个行ä¸?城市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