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class="spanimg1">作者:½{±æžœèµ„讯 </span> <span class="spanimg2">来源åQ?a href="#" title="未知" target="_blank">未知</a></span> <span class="spanimg3">2019-07-12 00:00</span> <span class="spanimg4"><a href="#cm">我要评论</a>(<i><a href="#SOHUCS" id="changyan_count_unit"></a> <script type="text/javascript" src="http://assets.changyan.sohu.com/upload/plugins/plugins.count.js"></script></i>)</span> </p> </div> <div> <div class="say"><p>「危机公兛_¤„理」作为公关äh士,我最大的挑战不是¾l™åœˆå†…äh、知情äh士解释我每天忙碌奔æ‡L些什么。让我绞ž®½è„‘汁的......</p></div> </div> </div> <div class="article-content fontSizeSmall BSHARE_POP"> <div><p style="align:center;width:400px;"><img src="/uploads/allimg/190712/1352552607-0.jpg"></p></div>「危机公兛_¤„理」作为公关äh士,我最大的挑战不是¾l™åœˆå†…äh、知情äh士解释我每天忙碌奔æ‡L些什么。让我绞ž®½è„‘汁的是,æˆ?岁的奛_„¿¾lå¸¸æƒÏxžæ˜Žç™½åQŒä»€ä¹ˆæ˜¯å…¬å…³?“妈妈åQŒä½ æ¯å¤©ä¸Šç­åšä»€ä¹?”一‹Æ¡è¢«å¥›_„¿é—®ä½åŽï¼Œæˆ‘给她的½Ž€å•ç­”复是åQšæ¯”如你是我客户åQŒåšå¥½äº‹äº†ï¼Œæˆ‘要到处跟äh家说。做坏事了,我就得帮你解释,跟äh家说对不赗÷€‚äh家不认识你时åQŒæˆ‘ž®Þp·Ÿå¤§å®¶ä»‹ç»ä¸€ä¸‹ï¼Œè®©å¤§å®‰™ƒ½å–œæ¬¢ä½ ã€‚比如你生日æ—Óž¼Œæˆ‘要¾l„织‹zÕdŠ¨è¯·å°æœ‹å‹æ¥æˆ‘们家玩。经此后åQŒæˆ‘ž®Þq”¨“ž®½é‡æŠŠäº‹æƒ…简单化”的理忉|¥å¯¹å¾…工作。对于一位在新加坡及中国从事公关ä¸?2òq´çš„所è°?ldquo;奛_¼ºäº?rdquo;来说åQŒæˆ‘总能从女儿èín上学到如何处理与客户、管理团队的关系。对待客æˆïLš„发泄åQŒæˆ‘们得扑֯¹äººï¼ŒçŒœå¯¹äº‹ã€‚有时候,做公关的我们会觉得客戯‚›®ä¸è®²ç?mdash;—½Hç„¶é—´å°±å¯¹å…¬å…›_…¬å¸åŠˆå¤´ç›–脸地指责一™å¿ï¼›æœ‰æ—¶å€™ï¼Œå®¢æˆ·ä¼šçªç„¶æå‡ÞZ¸€ä¸ªæ¯«æ— ç†ç”Þqš„需求,公关公司在不知来龙去脉的情况下只能被动地完成客户的各¿UæŒ‡ä»¤ï¼Œ¾l“果很可能是反复修改讨论也无法达到客æˆähƒ³è¦çš„标准。这时候,我就会想起女儿偶ž®”无理取闹的大哭。哭åQŒä¸æ˜¯å› ä¸ºå¥¹æ‘”倒了觉得ç–û|¼Œæ›´ä¸æ˜¯å› ä¸ºæ‘”坏了心爱的玩å…øP¼Œè€Œæ˜¯å› äؓ她在同学面前¾lŠäº†ä¸€è·¤ï¼Œè§‰å¾—自己“å‡ÞZ¸‘”了。同æ ïLš„问题来了åQŒæˆ‘们抓到客户关心的重点了吗?他要的不是一个媒体监‹¹‹æŠ¥å‘Šï¼Œæ›´ä¸æ˜¯ä¸€ä¸ªåª’体投攄¡š„数据åQŒæˆ–è®æ€»–更需要的是,怎么把他的工作更好地呈现¾l™ä»–的老板åQŒå¾—到后者的认同和赞许。因此我们æ€ÀL˜¯å¼ø™°ƒä»¥å®¢æˆ·äؓ中心和以客户的客户äؓ中心åQŒæ˜¯æœ‰ä¸€å®šé“理的。你敢直­a€å…¬å…³è§£å†³ä¸äº†å®¢æˆ·ç›®å‰çš„难题吗?“我创立公司时的原则,ž®±æ˜¯ä¸ºå®¢æˆïLš„利益服务ã€?rdquo;以上语录是公关之父Harold 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